Issue link: https://maltatoday.uberflip.com/i/1093354
M8 maltatoday | SUNDAY • 17 MARCH 2019 MOTORING VOLVO Cars, as a worldwide leader in safety, is sending a strong signal about the dangers of speeding and will limit the top speed on all its cars to 180 kph from 2020. The company's Vision 2020, which aims for no one to be killed or seri- ously injured in a new Volvo by 2020, is one of the most ambitious safety vi- sions in the automotive industry. But realising that technology alone will not get it all the way to zero, Vol- vo Cars is now broadening its scope to include a focus on driver behav- iour. Research by Volvo Cars has iden- tified three remaining concerns for safety that constitute so-called 'gaps' in its ambition to completely end se- rious injuries and fatalities in its cars, with speeding a very prominent one. "Volvo is a leader in safety: we always have been and we always will be," said Håkan Samuelsson, president and chief executive. "Because of our research we know where the problem areas are when it comes to ending serious injuries and fatalities in our cars. And while a speed limitation is not a cure-all, it's worth doing if we can even save one life." Apart from limiting top speeds, the company is also investigating how a combination of smart speed con- trol and geofencing technology could automatically limit speeds around schools and hospitals in future. "We want to start a conversation about whether car makers have the right or maybe even an obligation to install technology in cars that chang- es their driver´s behaviour, to tackle things like speeding, intoxication or distraction," said Samuelsson. "We don't have a firm answer to this question, but believe we should take leadership in the discussion and be a pioneer." The problem with speeding is that above certain speeds, in-car safety technology and smart infrastructure design are no longer enough to avoid severe injuries and fatalities in the event of an accident. That is why speed limits are in place in most western countries, yet speed- ing remains ubiquitous and one of the most common reasons for fatalities in traffic. Millions of people still get speeding tickets every year and traffic accident data from the National Highway and Traffic Safety Administration shows that 25 per cent of all traffic fatali- ties in the US in 2017 were caused by speeding. People simply do not recognise the danger involved in speed, says Jan Ivarsson, one of Volvo Cars' leading safety experts. "As humans, we all understand the dangers with snakes, spiders and heights. With speed, not so much," said Ivarsson. "People often drive too fast in a given traffic situation and have poor speed adaption in relation to that traffic situation and their own capabilities as a driver. We need to support better behaviour and help people realise and understand that speeding is danger- ous." Beyond speeding, two other problem areas constitute 'gaps toward zero'. As obvious a problem as speeding (and as difficult to end) is intoxication. Driving under the influence of alco- hol or drugs is illegal in large parts of the world, yet it remains a prime rea- son for injuries and fatalities on to- day's roads. The other area is distraction. Drivers distracted by their mobile phones or otherwise not fully engaged in driving are another major cause of traffic fatailities. In many ways, they are equally dangerous as drunk driv- ers. Volvo Cars will present ideas to tackle the problem areas of intoxica- tion and distraction at a special safety event in Gothenburg, Sweden on 20 March. Volvo Cars to impose 180 kph speed limit on all cars to highlight dangers of speeding Håkan Samuelsson, president and chief executive A combination of smart speed control and geofencing technolog y could automatically limit speeds around schools and hospitals in future