Issue link: https://maltatoday.uberflip.com/i/1219206
iGAMING maltatoday | SUNDAY • 8 MARCH 2020 13 Singular is a brand that seems to be new to the market, but MaltaToday has learnt that this is not the case. PAUL COCKS met up with Robert Dowling, the Chief Commercial Officer at Singular to discuss the sudden emergence as a new contender in the global iGaming scene DOWLING joined Sin- gular in May 2019 and has contributed towards a rapid growth and strong positioning of the com- pany as a Tier 1 supplier within the iGaming industry. He brought experience from various senior sales positions at renowned companies which have created a number of op- portunities for Singular What is Singular? Singular's path into the iGa- ming industry is not straight- forward and rather unique. In the early beginnings, Singular was developing software solu- tions for the banking industry. Later on, the company engaged in several projects with social gaming for the leading Geor- gian casino operator Adjara- bet. These two fields appear to be very distinctive at first sight, but the experience gave the company the ideal skill set for the iGaming industry. The team got equally exposed to the scrutiny of a financial in- stitution and the versatility of the online world. Building up this experience, we have devel- oped products that empower our clients to trade with con- fidence and explore innovative features for higher engagement and retention. Today, Singular has 10+ ex- perience working with Tier 1 operators worldwide. Our product portfolio includes a comprehensive and flexi- ble iGaming platform, Sports Betting Platform with mar- ket-leading features alongside a Retail solution and a Casino Core with 7000+ casino games. How does Singular stand out? Is "Be Outstanding' just a slogan, or is this really a company cre- do? Why are you so different? Singular has always been a technology-driven company. Our company slogan "be out- standing" lies on the strong foundation of the company's three pillars: flexibility, relia- bility, and innovation reflect- ed in the company's products and way of work. Primarily, the modular architecture of our products enables these mod- ules to be integrated and com- bined in a flexible manner. This gives our clients the freedom to create their own brand and be bespoke in their respective markets. Second, Singular products are charac- terized with high scalability which empowers operators to be ready for any breadth and magnitude of their growth. Finally, we have a strong ded- ication to innovation to equip our clients with industry-lead- ing features to be ahead of their competitors. The Gaming industry is an ev- er-evolving industry, but some- times the more traditional ap- proach is needed, how does a technology partner remain pas- sionate for the more traditional sportsbook operator? The iGaming industry is con- tinuously growing, but the retail sector does not lose its relevance, on the contrary. For example, in the African mar- ket, retail is still dominant de- spite the high penetration of internet and mobile usage. There is definitely still room for innovation in the retail sec- tor, especially within the newly legalised US market where the retail solution (especially bet- ting kiosks) still plays a crucial role. At Singular, we always aim to help our clients optimise their operations. Singular is com- mitted to empowering clients' growth through online and offline convergence of players. For that reason, we take par- ticular pride in receiving the SiGMA Multichannel Provid- er Award for 2019. This fur- ther boosts our motivation to equally develop and grow the digital and physical vertical of our solutions. Your presence in Malta has grown significantly in 2019, what are your plans for 2020? True, in 2019 we opened the second office in Malta as our Core Commercial Office and moved all business develop- ment activities there. As a Tier 1 supplier, the com- pany must have a strong base in one of the biggest iGaming hubs. This has created opportuni- ties to further expand our net- work, not only with clients but also potential partners and strengthen our position on the media grid. At the moment we are form- ing the legal team here as well and that will be a crucial part of executing Singular's strate- gic focus for expansion into regulated markets in 2020. A singular approach to iGaming Robert Dowling