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BUSINESSTODAY 18 February 2021

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7 INTERVIEW 18.2.2021 ment challenges. Tuning Fork ensures that these compliance and process-related issues are tackled effectively by ingraining the systems within the company pro- cesses and culture. By outsourcing such impor- tant functions, organisations will gain the peace of mind that such aspects are operating well in control and sustainably. Concomitantly, they can focus on what they know and do best - their core competence. Now that Tuning Fork Advisory is part of NOUV, what new strengths will it bring to the table? This is a marriage that we have been looking for- ward to for a number of years and after only a few weeks, the synergies have already started reaping results. The merging of NOUV's financial manage- ment, Audit & Assurance, Corporate Services and Tuning Fork Advisory's process-approach puts us ahead of the pack as we can now truly offer a com- plete package to any client. Our belief is that in today's fully globalised mar- ket, organisations require more focus. We deliv- er best-in-class business management practices, based on data-driven decision making, risk, strong leadership and sustainable processes, ensuring that our clients achieve the triple bottom line: eco- nomic sustainability, environmental protection, and social equity. Has the current pandemic defined any new business opportunities for your company? Once Covid-19 hit our shores, we were expecting drastic work changes and uncertain business re- alities. In effect, many companies parked our ser- vices to focus on critical issues whilst mitigating costs due to the uncertainties. This was common to the advisory and profession- al services market across the board. Nevertheless, I am proud to say that we managed to weather the storm without any state aid and financial backing from the banks. Back in March, we sought the 'first survive, then thrive' strategy and one key strategic change iden- tified back in May 2020 was partnering with other organisations. is was the driving force behind the NOUV-Tuning Fork Advisory acquisition where to- gether, we are now stronger and better. Your company is also active in the field of corporate governance, an area very much at heart for NOUV. How do you plan to collaborate together on this front? Governance is all about doing business properly for the good of all interested parties. Good govern- ance may not reap immediate results but is crucial in dire situations or during times of change. Hav- ing proper systems in place instils peace of mind, compliance and ensures business continuity. Together with NOUV, we will tackle good gov- ernance based on legal requirements, best-in-class paragons such as ISO and world-renowned stand- ards depending on the market being scrutinised.

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