Issue link: https://maltatoday.uberflip.com/i/1342444
maltatoday | SUNDAY • 21 FEBRUARY 2021 13 COMMERCIAL EU funds tackle storm water challenge INCLEMENT weather is cer- tainly not an event usually asso- ciated with our country. Rather, Malta is a sun-kissed Mediterra- nean country with very few days of bad weather throughout the year. However, storms do hit the islands sometimes, and when they do, it is not a pleasant ex- perience. Due to Malta's overbuilt en- vironment, dense traffic and small road network, storms may cause severe flooding problems, in rare occasions, even deadly. Flooding has been a perennial problem to which most of the population has al- most resigned to accepting as a reality that we have to live with. Finally, in 2010, a €40 million project, through ERDF funds, was initiated to tackle this on- going problem. Based on the conclusions of a Storm Water Master Plan, prepared years earlier, various areas on the island were identified as being potential flooding areas that needed attention. The aim was to build a new system of infra- structure which could divert and better direct the course of storm water. The chosen intervention in- cluded the building of kilo- metres of tunnels, under the surface of roads, from where storm water could still pass, while the overhead roads re- main as free as possible from water. The five-year project was split in various phases. The largest part was the building of an 11-kilometre underground tunnel between Birkirkara and Ta' Xbiex, one of the areas mostly hit when a severe storm strike. Dug several tens of metres under the road network and some seven metres wide, the tunnel was connected to a sys- tem of new culverts along the way. As part of the project, and with the intention of sav- ing some of the storm water from ending up wasted in the sea, large reservoirs were built along the way, storing millions of cubic metres of water. This was later used either for irrigation systems or to re-boost the aquafer in many low-lying areas. Other important stages of the project consisted of identical infrastructure built along other flood-prone areas of the island, including the Rabat-Zebbug route, a stretch between Qormi and Marsa, and areas in Zabbar and Marsascala, the worst hit areas in the south of the island. In all, throughout the five- year project, more than 20 kilometres of tunnels were dug. New management systems were also introduced, with the new system maintained on a regular basis to make sure that when a storm arrives, the new infrastructure is prepared to take it. Through this much needed project, storm water nowa- days flows much better than it used to and with less hazard to drivers and pedestrians which happen to be on the road at the time, a tangible example of the difference that Cohesion funds made to our lives. This article is part of the OurEU.mt campaign, which is being managed by CiCon- sulta's ComuniqEU, with the financial support of the Eu- ropean Union. Its contents are the sole responsibility of CiConsulta and do not neces- sarily reflect the views of the European Union. THE creative advertising agen- cy Redorange has rebooted its brand in a reflection of its growth as an ad agency, 15 years since its founding. CEO and founder Daniel Ab- ela said his firm had "ruffled feathers and created waves" in an industry that values creativ- ity, innovation and talkability, and credited his 'redorangers' with having shown resilience, determination and sheer pas- sion in the work they do. Cynthia Mifsud, marketing manager at Redorange, said the need for a reboot during COVID-19 became evident and led to a readjustment of strategy and positioning. "The reboot not only reflects on the agency's design expertise and marketing efforts, but it is al- so a reflection of growth, an alignment of looks and values, and showcases how Redorange is moving forward by elevating the brand in par with interna- tional design trends." "Due to the pandemic reshap- ing the world, Redorange felt the need to self-reflect, adapt and rebrand following the constantly changing and de- manding environments," Head of Design, Stelios Ypsilantis, said. "A reboot was necessary not only for aesthetic reasons but also to form a narrative that resonates with people, re- mains truthful to the content, is easily understood and is time resistant. We are a storytelling studio and our methodology is purely research based, this is what our team wanted to artic- ulate with the outside world – this is our new story." Abela described Redorange as a creative agency that turns "the conventional into excep- tional". "Not only do we see ourselves as collaborators of our clients, but we dive in every assignment heart and soul to push our cli- ent's brand message in a clear and effective way… we believe in designing with a purpose and creating stories that will last through time. We pride ourselves in being experts in the creative process of solving all challenges we're faced with. "In the digital age where visual noise and boring narra- tives are dominating the mar- ket, we help our clients stand out by unveiling new horizons and pushing the boundaries. We listen, solve, develop, love and evolve your brand." Redorange reboots brand in 'new story' for pandemic RSM Malta appoints Roberta West Falzon as Director RSM Malta announces the appointment of Ms. Rober- ta West Falzon as Director of RSM Malta within the Audit and Assurance team as from 1st January 2021. This promo- tion came following just over five years serving RSM Malta as Audit Manager. Roberta West Falzon is a Certified Public Accountant and holds a Practising Certifi- cate in auditing. She graduated with Bachelor of Commerce and Bachelor of Accountancy (Hons) Degrees from the Uni- versity of Malta and is a fellow member of the Malta Institute of Accountants. Subsequently she was also awarded the AC- CA Diploma in International Financial Reporting. West Falzon has significant audit experience and leads several audit engagements for national and international cli- ents operating in different in- dustries, including groups and listed entities. She also delivers technical and professional training both in-house and outside the Firm. Moreover, West Falzon sits on the Malta Institute of Account- ants Financial Reporting Com- mittee. For more information, visit https://www.rsm.global/malta/ Roberta West Falzon