Issue link: https://maltatoday.uberflip.com/i/1385129
3 20 JUNE 2021 CHRIS AGIUS Parliamentary Secretary for Construction "T o assist in the creation of a lifestyle identity for Malta so as to position the country as a leading destination of choice for international people who are interest- ed in purchasing a property in the Mediterrane- an" This inspiring vision statement was established upon the foundation of Property Malta focusing on the potential inherent in the entity's future. It is about what Property Malta intends to be. Property Malta was set up as a public-private foundation in 2017 with the main intention of implementing a marketing plan for promot- ing Malta overseas, including participation in international investment shows and events, as well as the management of promotions through PR and advertising to attract more foreign hol- iday homes buyers, investors and international journalists. This initiative brought together the private sector, respresentated by members from the Malta Developers Association and the Gov- ernment of Malta. It's Board is made up of a Chairperson and four members each represent- ing the GoM and MDA. During these past four years since its begin- ning, it has brought together stakeholders com- ing from this important industry namely proper- ty developers, estate agents and property owners interested in promoting and possibly selling residential and commercial properties to for- eigners. Property Malta Foundation has actively been working on a strategy to have the best pos- sible data and information on the markets both locally and internationally. Along with MDA it has commissioned yearly studies on the Construction industry and the property market so as to have the best view of the market given the data available. Property Malta has also been active with adver- tising campaigns especially in the UK market. In 2017, Property Malta took the bold decision to set up its very own Pavilion at the International Emigration & Luxury Property Expo in Cannes, France. Members from the property sector that made up the delegation were satisfied with the en- couraging results obtained during this property fair. The results experienced during the Cannes Ex- po, encouraged the PMF to seek new pastures and so partecipated in Cityscape Dubai. The del- egation was made up of sixty people from the sector and we were honoured to be represented by the then President of Malta, H.E. Marie Lou- ise Coleiro Preca. During the days spent in Dubai, several meet- ings were held with different entities and high profile persons including Sheikh Hamdan bin Mohammed Al Maktoum, Crown Prince of Du- bai. This Expo was also a big success for those who were part of the Malta Delegation. During the end of 2019, property Malta participated again in a foreign property fair. This time we vis- ited Munich and organised a Malta stand at the ExpoReal. Once again this was a huge success. Inevitably the COVID-19 pandemic has hin- dered several sectors which traditionally have thrived. In contract it has proven the Maltese property sector as remarkably resilient. During these times Property Malta took the oportunity to work on the best strategy forward by rething, restructing and reorganising so that Malta's real estate sector truly overcome this wave of uncertainty. Property Malta Foundation The beginning and today