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maltatoday | SUNDAY • 1 AUGUST 2021 18 COMMERCIAL Work of art by Rupert Cefai unveiled at Vassallo Group head office AS part of the ZVART (Zaren Vassallo Art Initiative) a paint- ing by local visual artist Rupert Cefai named 'Past, Present, Future' was unveiled at the in- auguration of Vassallo Group's new reception at the Head Of- fice in Mosta. The initiative was launched last December as part of the Group's 75th Anniversa- ry celebrations with the aim of adding more art pieces to Vas- sallo Group's properties while also supporting local talent. During the event, Vassallo Builders CEO Jonathan Butt- igieg mentioned that he had been thinking about a work of art for the occasion before the inception of ZVART and ex- plained the planning and com- missioning process. This in- volved sharing and developing ideas with the Executive Com- mittee to find the perfect work of art for the founding compa- ny and its rich 75 year history. The painting's location was to be an integral part of the de- sign of the new reception and aimed to give people a brief glance at our history whenever they passed by. Group Chair- man Nazzareno Vassallo un- veiled the ZVART and Rupert Cefai explained the concept of the painting which was in- spired by the story of a young boy whose first business ex- perience was selling eggs. The painting is in three pieces sepa- rately representing the group's roots from the past, it's evolu- tion to the present and looking forward to the yet unwritten future. The shapes depict the negative space one would see when looking at a basket of eggs, and the materials used in- clude stone, concrete and steel respectively representing the past, present and future. The stone was obtained with per- mission from The Danish Vil- lage, an important milestone project for the group back in the 1970s, which was then cut down and worked into dust by our Masons for Rupert to use with his paints. Fresh concrete from the Campus Hub and Vassallo Business Park pro- jects was cast into blocks, al- lowed to cure and then cut by our Shutterers and Steelfixers with the resulting slurry being dried into a powder which was then mixed into the paint. Our blacksmiths cut raw steel plates according to templates provid- ed by Rupert which would be incorporated into the work of art. The Joinery division pre- pared the structure of the 4 meter wide painting as well as other shapes made from wood, while the Plant and Scaffolding divisions symbolically contrib- uted by providing logistical support and the wall mount- ings respectively. A number of paintings and sculptures have been chosen by the companies within the group and are now on display in various locations and properties belonging to the group while a number of pieces are still to be unveiled later on this year. Coca-cola unveils new refreshed look GSD Marketing Ltd. has launched the new Coke Zero in line with the global roll out of the The Coca-Cola Company's new design system for the Co- ca-Cola trademark. This new design system brings Coca-Cola, Coca-Co- la Zero Sugar and Diet Coke together in an evolution of the 'One Brand' Strategy that launched worldwide in 2016. The new design is simplified, removing added elements such as the red disc, to elevate the iconic trademarks with global consistency. As a visual metaphor to up- lift, the new design also proud- ly raises the Coca-Cola logo to the top of the label. The design begins with the brand's original and univer- sally-recognized colour red – signalling authentic, deli- cious, and refreshing Coca-Co- la taste. When red is paired with white Spencerian script, it is Coca-Cola Original Taste. When paired with black script, it is Zero Sugar, leveraging the trademark and typography is a different way to indicate the Zero Sugar variety coupled with other details such as black bottle caps. Diet Coke will also sit within the Coca-Cola trademark de- sign family, with their signa- ture silver background and red logo. These will be consistent across all global markets that offer these lighter taste choic- es. The intent is to provide a simple and intuitive naviga- tion system that carries across all Coca-Cola variants, while simultaneously celebrating the Coca-Cola logo. The updated design will be led by Coca-Cola Zero Sugar, which has also debuted a new recipe with a delicious and refreshing taste that brings it closer to that of the iconic, Co- ca-Cola Original Taste. A new marketing campaign will support the new recipe for Coca-Cola Zero Sugar. The campaign, "Best Coke Ever?", invites debate and trial before making any decisions. It's a simple question that asks a lot: What if the new Co- ca-Cola Zero Sugar is the best Coca-Cola ever? The campaign explores this debate across TV and digital films, out-of-home assets and calls on influencers and con- sumers alike to join the debate in social media. The rest of the trademark design evolution will follow, rolling out globally throughout 2021, with flavours to be fully converted over in 2022.