Issue link: https://maltatoday.uberflip.com/i/1409324
16 maltatoday | SUNDAY • 12 SEPTEMBER 2021 COMMERCIAL GSD Marketing launch Amstel Beer locally GSD Marketing Ltd has launched Amstel Beer on the lo- cal market. Amstel was founded in 1870, from the very particular friendship of its two founders: Charles de Pesters and Johannes van Marwijk Kooy. Brothers-In- Law and best friends who, as the story goes, could not find a sin- gle beer in Amsterdam that they both liked. Therefore, they de- cided to create their own Bavar- ia style Pilsener with great taste, clarity, and consistent quality. Amstel is a distinctive gold- en beer with mildly bitter taste and excellent quality will be available in 33cl & 50 cl cans for both at-home occasions and on-the-go refreshment. "Amstel is one of the fast- est-growing global beer brands and this entry into Malta marks a significant step for our Com- pany. Amstel is an accessi- ble premium beer, and we are proud to be introducing this high-quality beer with pure malt to our consumers. We will stay true to the heritage of the Amstel brand's ethos by delivering locally relevant cam- paigns which celebrates friend- ship." Said Milena Livada, Sales and Marketing Manager at GSD Marketing Ltd. Amstel has brewed a unique beer for all those people and moments in life so valuable they should be savoured and so good they must be shared. Amstel is Rooted in the friend- ship of its creators, who simply wanted better beer they could enjoy together. The spirit of friendship has defined Amstel from the start, and still under- pins all that is does today. Safe and healthy with Sustainable Mobility in Malta: how to move towards healthier travel habits THE EIT Urban Mobility Hub Malta, which is supported by EIT Urban Mobility, an initiative of the European Institute for Inno- vation and Technology (EIT), a body of the European Union, and Transport Malta invite you to their online seminar with panel discussions on September 16th, from 3.30pm to 6pm (via Zoom and Facebook Live). IN line with this year's theme for the EUROPEANMOBIL- ITYWEEK 2021, the 'Safe and Healthy with Sustainable Mo- bility in Malta' event is being organised to raise awareness on challenges around mobility and health locally, while providing practical take-aways and infor- mation to the audience. This seminar will kickstart the EUROPEANMOBILIT- YWEEK campaign in Malta, which seeks to promote clean and sustainable urban mobility. The campaign is headed by the European Commission and is celebrated across all EU Mem- ber States, on the week starting 16th September and culmi- nates on the 22nd of Septem- ber, which is World Car Free Day. Activities and measures to be implemented as part of the 2021 campaign are intend- ed to encourage and promote sustainable mobility through healthy lifestyle actions under this year's slogan 'Move Sus- tainably. Stay Healthy'. The panel discussions of our event will reflect on the oppor- tunities for change resulting from the unprecedented health crisis in Europe. How can we encourage walk- ing, cycling, and other forms of physical activity in our urban areas? How can we reduce the impact of pollution and ad- vocate for more greenery and open public spaces, promoting physical exercise, opportunity for social interaction and bet- ter mental health and well-be- ing? Addressing policy makers, government representatives, educators and school staff, ar- chitects and urban planners, and students and profession- als in the health and transport sectors, and the general public, the event includes 3 panel dis- cussions with experts and prac- titioners in the field, on the fol- lowing topics: How is transport impacting health in Malta? As a place of work or educa- tion, what can you do to pro- mote healthier travel habits? What can cities do to pro- mote active mobility to boost residents' physical and mental health? Confirmed speakers include Ms. Laura-Sue Mallia (Trans- port Malta), Ms. Doris Abela (Mayor, Żejtun Local Council), Mr. Robert Galea (Planning Authority), Dr. Stefan Butti- gieg (MD, Public Health), Mr. Juan Caballero (Eurocities, or- ganisers of European Mobility Week) and many more. This event is organised by the EIT Urban Mobility Hub Malta in collaboration with Trans- port Malta. The Hub in Malta is supported by EIT Urban Mo- bility, an initiative of the Eu- ropean Institute of Innovation and Technology (EIT), a body of the European Union. It has been set up as part of the EIT Regional Innovation Scheme (RIS), the EIT Community's outreach scheme, introduced in 2014 to make information and expertise from its unique approach available to others. It allows EIT Urban Mobili- ty to share good practice and experiences and to widen par- ticipation across Europe. Hub Malta is led by Project Aegle Foundation (PAF, a non-prof- it promoting sustainable mo- bility), the Malta College of Arts, Science and Technolo- gy (MCAST) and the Vallet- ta Design Cluster (part of the Valletta Cultural Agency) with the local mobility ecosystem in Malta, with the aim to nurture sustainable visions for better local urban mobility on the islands (VDC). Find out more here.