Issue link: https://maltatoday.uberflip.com/i/1473504
maltatoday | SUNDAY • 17 JULY 2022 13 COMMERCIAL Introducing Absolut Watermelon – a new, naturally refreshing flavour from Absolut MIXING it up this summer is the new Absolut Watermelon, the latest exciting entry in Absolut's iconic line of flavoured vodkas – all carefully crafted with nat- ural ingredients and zero added sugar. Dripping with notes of watermelon, and a subtle hint of spice, Absolut Watermelon is the perfect refreshing flavour for lazy days in the sun or sultry summer nights. In recent years, several vodka brands have added watermelon flavours to their rosters, most of which contain very high levels of sugar. Absolut Watermelon rev- olutionizes the category, by clearly an- swering drinkers' demands for natural ingredients. "We're really excited to add a fresh new flavour to the mix with Absolut Water- melon, a refreshing fruit flavour that is synonymous with summer. Perfectly served in a variety of delicious cocktails – making it your new go-to summer drink. Absolut Watermelon has allowed us to broaden our portfolio and offer consum- ers a variety of products & cocktails suited for any occasion – so go ahead and Mix it Up," said Anika Sharma, Assistant Brand Manager, Absolut Vodka. Absolut Watermelon opens up for a truly optimized flavour profile, with all natural ingredients, and no added sug- ar. A smooth taste, with a distinct fruity watermelon zing, imbuing fun into your cocktail, making it your go-to choice. Get to mixing and discover a refresh- ing and smooth summer flavour that's a key ingredient in many of today's classic cocktails. Sample an easy-to-mix Absolut Watermelon recipes: ABSOLUT WATERMELON AND SODA 1 ½ oz Absolut Watermelon 3 oz Soda Water Watermelon slice Lime wedge How to mix: Pour all the ingredients in a glass and add ice to the top. Garnish with a slice of watermelon and lime wedge on top. For more inspiring sips, and tips, on how to make a splash this summer with Abso- lut Watermelon, please visit Absolut.com and follow us on Instagram and Facebook. Absolut is imported, marketed and dis- tributed by Farsons Beverage Imports Company (FBIC) Limited, a member of the Farsons Group. Solar e-bikes in Malta launched at Gasan Zammit Showroom ON Friday, the project, which presents innovative environ- mentally friendly solutions through the local manufacture of ground-breaking e-bikes was launched at the GasanZammit Motors Limited in Birkirkara. Research for this project was funded by the European Union Funding Programmes. The brainchild of Italian en- trepreneur Pietro Perlo, the founder of Malta Electromobil- ity Manufacturing Ltd. (MEM), stated this ambitious project is expected to see Malta progress towards the use of a cleaner, saf- er and more affordable means of transport. During the launch, Dr Perlo said that the idea for the development of the project and its manufacture in Mal- ta, came about after the pres- entation of his concept in Tu- rin, where he was approached by the Chairman of Erremme Business Advisors, Mr Reuben Buttigieg, who persuaded him to consider Malta as the hub for the development of this project. In his address Dr Perlo said that soon after he was offered Malta Enterprise's full sup- port. He continued by saying that Chief Executive Officer of Malta Enterprise, Kurt Farru- gia was instrumental in help- ing to transform this idea into a concept, from which the new company Malta Electromobili- ty Manufacturing LTD (MEM) was born. Addressing those present, Mr Reuben Buttigieg, Manag- ing Director of Erremme Busi- ness Advisors said, "The solar e-bikes project is an innovative technology project that is in line with the direction Malta is taking on various fronts. "First and foremost, it pro- motes physical well-being as it assists in what for many seems to be a difficult activity. Con- sequently, it promotes sports, active ageing and preventive health care. It also compliments the authorities' promotion of individual sports tourism." "Electromobility also assists in the reduction of emissions and in reducing traffic on our roads. It is also for this reason that Transport Malta offers grants to help people purchase this type of bike. The bikes are 2/3/4 wheelers, which in themselves are more accessible. Malta how- ever needs a strong campaign in promoting a change in culture towards electromobility. " "In proposing this project, MEM has found strong sup- port and encouragement from various authorities, particular- ly from Malta Enterprise with whom MEM is discussing a wider range of electro mobility vehicles to be manufactured in Malta." GasanZammit Motors Lim- ited is the company that will embark on this venture and represent Malta Electromobil- ity Manufacturing Ltd. (MEM) in Malta. The ultimate target of this worthy project is to garner between 20 and 25 percent of the electric bicycle market in Malta. According to the initial predictions, it is estimated that this will also provide employ- ment for approximately 90 peo- ple between 2023 and 2025. MEM will produce these elec- tric bicycles which are powered by photovoltaic panels, in a bid to encourage and facilitate the transition from traditional fuel-powered to electric cars. These e-bikes offer good per- formance, are efficient and offer safety in line with the European New Car Assessment (EURO NCAP) program. These elec- tric bikes are different from the ones which are already availa- ble on the market. The unique MEM e-bikes are equipped with three wheels - one at the front and two at the rear, which makes for more stability and safety, as well as much easier manoeuvering. MEM will produce these e-bikes at a manufacturing plant in Malta through an in- vestment that is compliant and respects EU targets to reduce carbon emissions and the ef- fects of greenhouse gases. MEM is also a consortium partner of 21 Ride & Drive (R&D) institu- tions including STMicroelec- tronics, Prima Industrie, SUPSI University, Bit & Brain Tech- nologies and Waseda Universi- ty of Japan.