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MALTATODAY 7 May 2023

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maltatoday | SUNDAY • 7 MAY 2023 10 10 COMMERCIAL Phos teams up with Paymix to bring tap-to- pay tech to German and EU markets Phos and Paymix collaborate to bring software point of sale solution to merchants in Germany and beyond PHOS, the global leader in soft- ware point-of-sale (SoftPoS) or- chestration for businesses, has partnered with Malta-based company Finance Incorporated to strengthen their Paymix brand and digitise the merchant land- scape - bringing contactless card acceptance to any NFC-enabled smartphone or tablet. Finance Incorporated is an elec- tronic money institution that operates the brands iPaymix, Paymix Pro, and Paymix VIA, de- livering account, payments, and card services. Paymix SoftPoS is the firm's latest launch developed through its partnership with phos. Phos' Tap-to-Pay solution uses state-of-the-art technology for secure transactions through a mobile device. The user-friendly design allows for the quick, easy and contactless processing of payments, bringing added con- venience to businesses and con- sumers alike. By making use of hardware that merchants already own, the phos solution enables businesses to rapidly increase the number of payment acceptance points they offer without having to buy ex- pensive traditional card readers. Research shows that without electronic payment acceptance, SMEs risk losing their most digitally-savvy customers and associated revenues. With the increased adoption of SoftPoS, it's predicted that by 2027, there will be five times the number of merchants, reaching up to 34.5 million according to Juniper Re- search. In bringing a Tap-to-Pay solu- tion to market, Paymix will pro- vide best-in-class onboarding along with special offers that can benefit underserved segments in the market including female entrepreneurs and non-German business owners. Now that the partnership is in place, Paymix will focus on maturing the product with val- ue-added services to complement plans to roll out to additional markets in the EU later in 2023. Brad Hyett, CEO of phos, said: "Paymix has bold ambitions to enter the German market and our partnership is a significant step forward in this direction. We understand the needs of their merchants and bring secure, con- tactless payments on mobile to businesses across Germany and the EU. We are looking forward to assisting in driving the adop- tion of Tap-to-Pay technology and offering our tech stack to companies who can amplify Soft- PoS on a global scale". Cenk Kahraman, CEO at Fi- nance Incorporated Limited, added: "As part of our commit- ment to supporting small busi- nesses, we are looking forward to seeing the future developments of our offering partnering with phos, a leading service provid- er in digital payments. We are taking on Germany as the first market to launch this solution. With the size of the market, the demand and the opportunity, we are confident that this technology will be well-received by German merchants. We're also working hard to ensure that we provide small businesses with quick set- tlements and easy financing to ensure continuous growth. We are claiming our role to be a fu- ture solution driver in the Soft- PoS space." Phos currently has 19 certified acquirer connections, as the fin- tech continues to expand global- ly. It plans to increase this num- ber exponentially to satisfy the needs of tier-one providers and requirements across internation- al markets. Additional acquiring certifications are currently in progress and will be announced this year. Its latest partnership with Pay- mix comes amid growing market interest in SoftPoS and Tap-to- Pay technology. Phos has recent- ly been acquired by Ingenico, the global leader in payment accept- ance solutions. Mellieha branch secures Frank Salt Real Estate's most coveted best branch award for 2022! FRANK Salt Real Estate's Mell- ieha team has clinched the pres- tigious "Best Branch for 2022" ti- tle during the company's recent Annual General Conference. The award acknowledges the outstanding performance of each office during the year and considers various factors such as client feedback, the number of transactions concluded, prop- erties listed, revenue generated, and other performance-related metrics. With all branches sur- passing their annual targets in 2022, selecting the best of the best was no easy feat. However, the Mellieha branch emerged as the top performer, making them the worthy recipient of the pres- tigious award. Originally opening its doors in 2007, this is the second time the Mellieha branch has received the Best Branch award, having also won the same award in 2020, a testament to their sustained ex- cellence. North Regional Manager Pat- rick Xuereb expressed his grat- itude and pride for the team's dedication and commitment to their work, emphasising that the award is the best recognition and reward they could hope for after a challenging year. In 2022, the Mellieha branch team also moved to a new, larger office in Mellieha's main street to broad- en their scope and accommo- date the greater number of prop- erty consultants at the Mellieha branch. Our property consultants' pas- sion for all things real estate is the foundation of our success. They love what they do, and it shows in every aspect of their business. Their commitment to excellence, dedication to cus- tomer service, and love for their community make Frank Salt Real Estate THE go-to property agency in the industry. From left to right: Michelle Bezzina, Claudio Fenech, Charles Gauci, Jacqueline Micallef, Jacqueline Borg, Patrick Xuereb

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