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maltatoday | SUNDAY • 18 FEBRUARY 2024 7 COMMERCIAL HV Hospitality welcomes confirmation of ERA Comino hotel decision HV Hospitality welcomed this week's decision by the Environ- ment and Planning Review Tri- bunal (EPRT). This confirms that the environmental studies car- ried out in relation to the project were correct. HV Hospitality envisions Six Senses Comino as an eco-luxury destination that meets Malta's tourism ambitions for today and tomorrow. After various itera- tions, the company is confident that the right balance has been struck and its goal remains to de- liver a project that will make Mal- ta proud. It now looks forward to the Planning Authority's decision. The project is being proposed on an 8,244 sqm smaller footprint than the existing buildings - a re- duction equivalent to more than 30 tennis courts. Public accessi- bility would be improved since the buildings at the bungalow site would be receded from the fore- shore and would also be lower in height. HV Hospitality has also com- mitted to restoring substantial areas of garigue landscape around the site and plant more than 55,000 endemic trees, shrubs and plants. Next MSF announced - 'Fashion Reimagined: Rethink, Reuse, Revive' ON Tuesday, 12 March 2024, the Malta Sustainability Forum (MSF), organised by APS Bank, will host its first event of the year, titled 'Fashion Reimagined: Rethink, Reuse, Revive.' This livestreamed event is designed to raise awareness about the en- vironmental impact of the fast fashion in- dustry. This forum advocates for a transformative approach within the fashion sector, urging stakeholders to reconsider conventional practices and adopt sustainable alterna- tives. Framed within the "Rethink, Reuse, Revive" mindset, the discussion will cen- tre on the pressing need for individuals to adjust their consumption habits towards reusing clothing and extending its lifespan through practices like upcycling, repurpos- ing and adopting circular economy models. The goal is to foster a conscious consumer and industry mindset, exploring innovative solutions and inspiring collective action towards a fashion landscape that is both visually captivating and environmentally sustainable. Liana DeBattista, Chief Strategy Officer at APS Bank stated, "We are keen to shine a spotlight on this pivotal issue that impacts us all. As stewards of our planet, it is our responsibility to reassess our relationship with fashion and embrace more sustain- able practices. Through the principles of Rethink, Reuse, Revive, we can collectively pave the way towards a more ethical and environmentally-conscious fashion land- scape." MSF was launched in 2019 with the objec- tive of raising awareness about sustainabili- ty, empowering citizens to make conscious decisions towards a more sustainable life. Sustainability lies at the heart of APS Bank's mission, underpinning its business strategy and forming a core pillar of its Corporate Social Responsibility Programme. For more information, please visit: www. maltasustainabilityforum.com IN a landmark moment of transforma- tion, Keen digital media agency proud- ly announces its strategic re-branding, marking a significant milestone in the agency's 18 year journey. Embodying a vi- sion summarised by the powerful tagline 'Purpose, Creativity, Impact', the agency emerges with renewed vigor, poised to redefine industry standards. Elevating Purpose With a commitment to purpose-driven marketing and media communication, Keen amplifies its dedication to its mar- keting partners' success by aligning every strategy and initiative with a deeper pur- pose. The re-branding reflects the agen- cy's steadfast resolve to make a mean- ingful impact in an ever-evolving digital landscape that is becoming ever more noisy and where both meaning and im- pact can be easily drowned in an ocean of information. Redefining and strengthen- ing the connection to purpose is key for any business and for marketing strategies to survive and thrive in an exponentially changing world. A Canvas of Creativity Embracing creativity as the cornerstone of innovation, Keen's re-branding cham- pions bold ideas and imaginative solu- tions which the team has always upheld through the years through out-of-the box marketing campaign ideas and initi- atives. The agency's creative ethos shines through in every aspect, from its brand- ing projects, international market entry campaigns, to intuitive website designs. Impactful Initiatives Central to the re-branding is Keen's unwavering focus on impact-oriented strategies for positioning brands, with better customer journey flow, and a more holistic business and marketing integra- tion whilst keeping ESG and CSR close at heart. With a keen eye on delivering measurable results, the agency's com- prehensive suite of services aims to drive tangible growth and measurable results for its diverse clientele. Keen Creative Digital agency on a visionary re-branding: focusing on purpose, creativity, and impact