Issue link: https://maltatoday.uberflip.com/i/1526919
maltatoday | SUNDAY • 22 SEPTEMBER 2024 7 COMMERCIAL APS Bank promotes DEI with Culture Activator sessions BUILDING on the success of last year's Cul- ture Activator sessions, APS Bank's Corpo- rate Culture Change Management Unit has resumed its efforts to engage employees in meaningful discussions and activities aimed at fostering a positive and inclusive workplace culture. Each week, a dedicated group of colleagues gathers offsite to explore topics from the Bank's culture framework, which acts as a guidepost for employees to be in line with the Bank's core values, mission and culture. These sessions, which will be held with all colleagues, provide a platform for learning, mutual support, and growth. Participants can challenge perspectives, embrace diversi- ty, and strengthen connections. Susan Vella, Corporate Culture Change Manager, remarked, "The Bank believes in the power of these sessions to drive posi- tive change within the organisation. This year, the focus is on celebrating diversity, equity, and inclusion (DEI). Through in- teractive discussions and activities, par- ticipants not only enjoy a day of fun and friendship but also delve into themes that enrich their personal and professional lives. These sessions enhance the employ- ee experience and contribute positively to the broader community." Halmann Vella celebrates successful €23 million bond issue with 'Ringing of the Bell' ceremony THE Malta Stock Exchange recently hosted Halmann Vel- la for the "Ringing of the Bell" event, commemorating the suc- cessful listing of its €23 million secured bond issue. This bond, which carries a 5.35% coupon rate and matures between 2031 and 2034, was over-subscribed, marking another significant milestone for Halmann Vella. Simon Zammit, CEO of the Malta Stock Exchange, wel- comed Halmann Vella Group Chairman Martin Vella and ex- tended his congratulations on this achievement. Mr. Zammit highlighted the positive experi- ence Halmann Vella has had on the Malta Stock Exchange since its first bond issue a decade ago, which has encouraged the Group to maintain its presence in the capital market. Kevin Rapinett, Group CEO of Halmann Vella, expressed his gratitude to all stakeholders involved in the bond issue, stat- ing, "We are very pleased with the market's response and the confidence our investor base has in our vision and strategy. This bond issue marks a pivotal mo- ment in our journey and is espe- cially meaningful as it coincides with the Group's 70th-anniver- sary this year. As we continue to build on years of excellence, we are committed to further growth, innovation, and deliv- ering value to our stakeholders." The ceremony was attended by key representatives from the Sponsor MZ Investments, Le- gal Counsel Camilleri Preziosi, and Financial Advisors KPMG, whose collective support was in- strumental in the success of the bond issue. Halmann Vella's ringing of the bell signifies more than just a successful bond; it is a celebra- tion of the company's enduring legacy, its forward momentum, and the strong foundation upon which it will continue to grow. Ringing the Bell to commemorate the successful €23 million bond issue, Halmann Vella marks a signif icant milestone in its growth and innovation while celebrating its 70th anniversary. Game Lounge partners with Moonpull GAME Lounge, a leading iGaming af- filiate media publisher, has announced a long-term strategic partnership with Moonpull, a technology firm specialised in affiliate tracking. With headquarters in Malta, an office in Marbella, Spain, and an international team working remotely, Game Lounge is known for its expansive network of over 130 SEO-driven websites spanning more than 60 countries, connecting online casi- no players to iGaming brands across the globe. While already a leader within the affiliate marketing space, the collaboration is set to enhance transparency, accuracy and ef- ficiency across Game Lounge's operations. Through the prestigious partnership, Game Lounge will harness Moonpull's platform that provides affiliate tracking analysis, auditing and data visualisation, gaining deeper insights into its affiliate programs' performance to pinpoint po- tential discrepancies and optimise cam- paigns for maximum success. Meanwhile, Moonpull's platform will enable Game Lounge to assess the accu- racy and reliability of advertisers' affiliate links, helping ensure fair and transparent commission payments – and strengthen- ing the trust between Game Lounge, its partners and the iGaming brands it pro- motes. "We are thrilled to partner with Moon- pull," says Richard Dennys, CEO of Game Lounge. "Their expertise in affiliate track- ing will be invaluable as we continue to expand our global reach and enhance our affiliate marketing efforts. This partner- ship aligns with our commitment to trans- parency, data-driven decision-making and delivering the best possible results for our partners." Echoing this statement, Chief Execu- tive of Moonpull, Steven Brown, adds: "We are excited to collaborate with Game Lounge, a leading player in the iGaming affiliate space. Our platform and servic- es will empower Game Lounge with the tools and insights they need to further op- timise their affiliate programs and achieve their growth objectives." For the iGaming industry, the part- nership signifies a leap toward greater accountability and precision in affiliate marketing, setting a new standard for transparency and collaboration between affiliate networks, brands and advertisers, the Moonpull CEO concludes. "Moon- pull's data will help Game Lounge mon- itor the performance of their affiliate tracking, while our at-scale approach will enable the testing of multiple scenarios across their partner brands. This will con- firm where tracking works well and also, when concerns are flagged, will form a ba- sis for conversations with brands and net- works to investigate the identified matters further together." For more information, visit Game Lounge at www.gamelounge.com and Moonpull at www.moonpullpartners. com.