Issue link: https://maltatoday.uberflip.com/i/1543552
7 maltatoday | SUNDAY • 1 MARCH 2026 COMMERCIAL Emirates drives tourism demand for Mauritius FOR over two decades, Emir- ates has played a key role in supporting Mauritius' tourism ambitions, driving visitor arriv- als and opening doors to new source markets globally. Since 2022, over one million of Mauritius' tourist arrivals recorded were carried by Emir- ates, representing more than 20% of the total number of tour- ists landing in Mauritius during the 2022 - 2025 period. Visitor growth has fuelled positive im- pact across the tourism value chain, from hotels and restau- rants to tour operators, support- ing thousands of jobs and deliv- ering meaningful benefits to the local economy. Drawing on its network of over 150 destinations, plus its wider network of more than 1,700 of- fline points served through its airline partners, Emirates has been instrumental in Mauritius' tourism rebound, with 2025 marking a record year for visitor arrivals to the island. Last year, Emirates brought close to 309,000 tourists into Mauritius from key source mar- kets across Europe including the United Kingdom, Germany, Russia, France, Italy, Belgium, Poland, the Netherlands and Switzerland, among others. The airline has also worked with travel industry partners to cul- tivate other key leisure source markets like the United States, China, South Korea, the United Arab Emirates and the Kingdom of Saudi Arabia, significantly up- lifting visitor arrivals while add- ing considerable momentum to Mauritius' tourism growth. According to the latest offi- cial tourism figures, Mauritius welcomed a record 1,436,250 visitors in 2025, a 3.9% rise over 2024 tourist arrivals. Emirates matched this momentum, deliv- ering a 5.7% increase in tourists flown to Mauritius in 2025 over the previous year. Nabil Sultan, Emirates' Exec- utive Vice President Passenger Sales & Country Management said: "Mauritius remains a jew- el in our Indian Ocean portfolio and one of the most aspirational destinations for travellers across our network. Emirates is com- mitted to elevating the island's global profile through strategic partnerships across the tourism value chain, working with tour- ism bodies, leading hotels and other travel partners to create curated, upmarket travel expe- riences that showcase Mauritius' natural beauty and warm hospi- tality. Driven by our commitment to Mauritius and the evolving needs of customers across our network, we are proud to intro- duce our retrofitted Boeing 777 featuring Premium Economy from 29 March, to be operated daily on EK709 and EK710. This aircraft will also offer many oth- er inflight enhancements that will elevate the travel experience for customers on the Mauri- tius-Dubai route while providing exceptional value for travellers." Mauritius remains a core des- tination for Emirates Holidays across its key markets, includ- ing the United Kingdom, United Arab Emirates, Germany, Den- mark, Saudi Arabia, and Sweden. A growing number of customers are booking holiday packages, often combining beach relaxa- tion with excursions, gastrono- my, and cultural experiences. The Emirates Holidays website features Mauritius extensive- ly with a dedicated destination page, curated packages and tai- lor-made experiences for vari- ous customer profiles including couples, families and honey- mooners. Emirates Holidays' destina- tion experts provide personal- ised recommendations based on customer interests, from idyllic beach stays to immersive cultur- al experiences, ensuring Mauri- tius continues to be presented as a premium, experience-rich destination to international au- diences. Mauritius continues to gain traction among Emirates' cus- tomers worldwide. According to Emirates' latest 2025 summer travel trends report, searches for flights to Mauritius rose by 41% last summer, making the island the second most sought-after destination across the airline's network just behind Vietnam. As a result, Emirates intro- duced a third daily flight to Mau- ritius to meet demand during peak seasons, further enhancing connectivity and providing a 30% capacity boost between Du- bai and the island. In 2025, Emirates launched its new experiential Travel Store in Port-Louis, yet another invest- ment in the airline's long-stand- ing commitment to Mauritius. The new store provides another channel for customers to plan travel, explore the latest Emir- ates inflight products, and re- ceive personalised assistance to book tickets, and manage their travel preferences. Emirates is the only airline to- day to serve the island with the A380, the world's largest passen- ger aircraft, and the only carrier offering First Class seats on the route. Emirates' long-standing part- nership with Mauritius goes back to 2002. Today, hundreds of Mauritians work for Emirates, from pilots and cabin crew to engineering, customer service, and corporate roles. ALLURE is like an acrobat- ic movement, and a constant quest for adventures of extreme magnitude, at maximum speed. The fragrance trail of ALLURE HOMME SPORT is a vivid and sensual whirlwind, encapsulat- ing the spirit of men of action, who embrace each challenge with passion and determina- tion. In 2024, CHANEL suffuses new spirit into its emblemat- ic ALLURE HOMME SPORT line through a limited edi- tion interpretation: ALLURE HOMME SPORT SUPERLEG- GERA. Spanning the skies and the earth, this refreshing breeze with woody amber accents cel- ebrates contrasts, capturing the intangible contradiction be- tween the lightness and intensi- ty experienced during the most exhilarating sensations. SUPERLEGGERA, ALLURE IN TOP GEAR The ultimate challenge ad- dressed to men whose life is set to the rhythm of acceleration and soaring flight, ALLURE HOMME SPORT SUPERLEG- GERA houses a concentration of absolute energy. This force is embodied by a highly symbolic signature embossed in red on the bottle: Superleggera. This emblem of performance and excellence transmits an almost commanding impulse. Like a dare to move into top gear, to transform each movement into a tremendous adventure, and to take the ultimate trajectory: walking, running, jumping into the future. A HIGH-VOLTAGE OLFACTORY TURN The refreshing flight of the ALLURE HOMME SPORT SU- PERLEGGERA fragrance trail unfurls in sparkling fruity notes that explore the full vitality of grapefruit. In a game of con- trasts, this citrus aura combines with a veil of woody amber tones. Vibrant and full-bod- ied, they accentuate the depth and density of this invigorating cocktail. The power of the musk notes galvanizes the intensity of this unprecedented alchemy, in a balancing act of permanent precision that is perfectly tuned. Inspired by the visual codes of sport, the chiseled contours of the emblematic bottle have been traded for a clear smoked glass design, and its black rub- berized lid set with a metal ring hides a red insert. This compact and precise design indicates the additional sporty allure imbued in this new composition. ALLURE IN MOTION