Issue link: https://maltatoday.uberflip.com/i/1545873
GOZO continues to attract vis- itors looking to stay overnight, with only 10% of tourists visit- ing the island as day-trippers compared to 28% in Malta, ac- cording to new data released by GO. The figures form part of the latest edition of GO Trends, a data intelligence report ana- lysing the movement patterns, stays and spending behaviour of international visitors across the Maltese Islands throughout 2025. The report, based on an- onymised mobile connectivi- ty data, provides insights into where tourists stay, how long they remain in Malta and Gozo, the events they attend, and how visitor flows change across dif- ferent localities and seasons. GO said the data can help businesses in tourism, hospi- tality, retail and events make decisions based on real visitor behaviour, including staffing, stock management, marketing and operational planning. Among the report's findings, German, Dutch and British vis- itors were found to consistently spend more than six days in Malta throughout all quarters of 2025. The data also showed that visitor profiles changed de- pending on events, with British tourists dominating Valletta during Carnival, while Polish visitors made up the largest share of visitors in Nadur, Gozo, during the same weekend. SMALL IS BEAUTIFUL FRIDAY 17 JULY 2026 • ISSUE 103 • PUBLISHED EVERY FRIDAY gozotoday CONTINUES PAGE 5 €1.00 Personal Loans NEW BOAT? All loans are subject to normal bank lending criteria and final approval from the Bank. The term of the loan must not go beyond re rement age. Issued by Bank of Valle a p.l.c. 58, Triq San Żakkarija, Il-Belt Valle a VLT 1130. Bank of Valle a p.l.c. is regulated by the MFSA and licensed to carry out the business of banking in terms of the Banking Act (Cap. 371 of the Laws of Malta). Compe ve Interest Rates Gozo emerges as stronger overnight destination Victoria Local Council launches 10-year cultural strategy LAURA CALLEJA lcalleja@mediatoday.com.mt CONTINUES PAGE 3 THE Victoria Local Council has launched the Rabat, Cit- tà Victoria Cultural Strate- gy 2026–2035, setting out a 10-year framework aimed at strengthening the city's cul- tural sector and supporting long-term development. The strategy outlines plans to enhance cultural participation, improve coordination between stakeholders, invest in cultural infrastructure, and safeguard Victoria's heritage while pro- moting contemporary cultural initiatives. Gozo is proving to be a stronger overnight tourism destination than Malta, with new GO data showing that only 10% of visitors to the island are day- trippers compared to 28% in Malta, while revealing how tourists move, stay and spend across the Maltese Islands Gozo emerges as a stronger overnight destination in comparison to its sister island Malta