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gozotoday | FRIDAY • 17 JULY 2026
NEWS
CONTINUES FROM PAGE 1
GO said two major summer
festivals held only weeks apart
attracted different European au-
diences, highlighting changing
patterns in visitor behaviour.
GO Market & Data Insights
Manager Alison Schembri said
the initiative aims to make an-
onymised data available to busi-
nesses to support better deci-
sion-making.
"The insights generated
through our network every day
are too valuable to keep to our-
selves," Schembri said, adding
that GO Trends provides busi-
nesses with evidence to help
them plan more effectively.
The company said the report
analyses aggregated movement
patterns generated when inter-
national visitors connect to GO's
mobile network, while protect-
ing individual privacy and ensur-
ing that no users are identified.
Unlike traditional tourism sur-
veys based on samples, GO said
the system captures broader
visitor trends by analysing data
from international visitors con-
necting to the network, allow-
ing patterns to be examined by
locality, time period, event and
nationality.
The latest report covers the
full 2025 calendar year, with GO
currently preparing its first 2026
quarterly report, which will in-
clude year-on-year comparisons.
Polish visitors
made up the largest
share of visitors in
Nadur during same
weekend
GO data showing that only 10% of visitors to Gozo are day-trippers compared to 28% in Malta
