Issue link: https://maltatoday.uberflip.com/i/278185
II maltatoday, SUNDAY, 16 MARCH 2014 A beast unleashed - the Mustang hits Europe Classic Americana travels across the pond THE next chapter in the life of the iconic pony car begins with the all-new Ford Mustang. Loaded with innovative technologies and delivering world-class performance it has been revealed in six cities on four continents, and following the Geneva Motor Show, the beast will now be unleashed in Europe. "Ford Mustang inspires passion like no other car," said Raj Nair, Ford group vice president, global product development. "The visceral look, sound and performance of Mustang resonate with people, even if they've never driven one. Mustang is definitely more than just a car – it is the heart and soul of Ford." In 50 years of continuous production, Mustang sold over 9 million cars. However its iconic image goes beyond sales. It has made thousands of appearances in film, television, music and video games, and is the world's most-liked vehicle on Facebook. For the first time ever, Ford will bring Mustang to customers in key parts of Europe and Asia. "We crafted this car with the goal of creating a contemporary interpretation of Mustang – an American automotive icon that symbolizes optimism and freedom for millions of people around the world," said Jim Farley, executive vice president of Ford global marketing, sales and service. The clean-sheet design of both Mustang fastback and convertible evokes the essential character of the brand, retaining key design elements including the long sculpted hood and short rear deck with contemporary execution. "You only get one chance to make a first impression and when you see this car, you immediately see a Mustang strong and true," said Moray Callum, Ford executive director, design. After an absence of four years from the Geneva Motor Show, Callum had lots to say about Ford's new products, together with the occasional joke about the Swiss way of doing things Mustang convertible drivers will appreciate the standard multilayer insulated cloth top that gives the car a more upscale appearance and a quieter cabin. The new top lowers twice as fast as before and has a sleeker profile when folded for open-air motoring. All the information and controls an active driver needs are readily accessible in the aviation-inspired cockpit, which is executed with the highest degree of craftsmanship ever found in a Mustang. Large, clear instrumentation puts vehicle information right in front of the driver in the roomier cabin, while improved ergonomics and tactile switches and knobs provide better control. The added width and a new rear suspension contribute to improved space for passengers. "The work behind the design of our vehicles makes them instantly stand out as Ford vehicles", Moray said, "but with more options to choose from, there is a Mustang to fit any lifestyle. The upgraded V6 and V8 are joined by an all-new 2.3-litre EcoBoost engine that brings state-of- the-art technology to Mustang". Mustang GT continues with the latest edition of the throaty 5.0-litre V8, now featuring an upgraded valve train and cylinder heads that yield more than 420 horsepower and 390 lb.-ft. of torque. A new intake manifold improves low-speed breathing for better fuel economy, idle stability and emissions. Meanwhile the EcoBoost engine delivers where a Mustang driver expects it to, with a broad, flat torque curve that pours out when you stand on it for easy passing or hustling down a twisty road. It uses direct injection, variable cam timing and turbo charging to deliver plenty of usable performance and projected segment-leading fuel efficiency. A unique intake manifold and turbocharger housing enable it to deliver the performance Mustang drivers expect with output projected at more than 305 horsepower and 300 lb.-ft. of torque. With at least 300 horsepower and 270 lb.-ft. of torque on tap from the standard 3.7-liter V6, even the most accessible Mustang delivers the performance customers expect. Drivers will appreciate smoother shifts from the updated manual gearbox, while a reworked automatic transmission features new steering wheel-mounted shift paddles for drivers who want the choice between convenience and control. Mustang also features all-new front and rear suspension systems. At the front, a new perimeter subframe helps to stiffen the structure while reducing mass, providing a better foundation for more predictable wheel control that benefits handling, steering and ride. The new double- ball-joint front MacPherson strut system also enables the use of larger, more powerful brakes. This is expected to be the best stopping Mustang yet, with three available brake packages. At the rear is an all- new integral-link independent rear suspension. The geometry, springs, dampers and bushings all have been specifically modified and tuned for this high-performance application. New aluminium rear knuckles help reduce unsprung mass for improved ride and handling. The all-new Mustang features a significant amount of innovative technologies, providing drivers with enhanced information, control and connectivity when they want it. From Intelligent Access with push-button start to SYNC and MyKey in every Mustang built, plus available Track Apps, MyColor gauges and new Shaker Pro audio system, drivers will be able to customize their time behind the wheel. When the time comes to kick up dust at the track, Mustang GT includes standard launch control that enables drivers to achieve smooth, consistent starts every time. The feeling of freedom and confidence Mustang instils in its drivers is amplified when they can take control of how the car behaves creating the perfect Mustang at any time. 17 April 2014 marks the 50th anniversary of the introduction of the original Ford Mustang and each 2015 model celebrates the milestone with a badge on the instrument panel that includes the galloping pony logo and the words "Mustang – Since 1964." PHOTOGRAPHY BY CHRISTIAN MANGION