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MT 7 Sept 2014

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maltatoday, SUNDAY, 7 SEPTEMBER 2014 16 MaltaToday Survey JAMES DEBONO ONE in every seven respondents contacted in a MaltaToday survey has declared they had a buck- et of ice water thrown on their heads in joining the global ALS ice bucket challenge to promote awareness of the disease amyotrophic lateral sclerosis. According to MaltaToday's data, this would mean that some 50,000 Maltese adults would have participated in the challenge. The survey was conducted among 350 respond- ents by MaltaToday over the past week, show- ing however that 13.6% claim to have performed both the physical challenge and made a donation to charity. A further 1.5% said that they have performed the ice bucket challenge without making a dona- tion, while 2.5% only made the donation and re- frained from joining the Facebook spectacle, by posting a video of their challenge online. The percentage of those who performed the ice bucket challenge rises to nearly one-third of re- spondents among those with a university educa- tion and among those aged under 34. Under 34-year-olds were also the most likely to only give a donation, or to perform the physical dare without giving a donation. This suggests that the challenge was most pop- ular among the segment of the population who are most connected to the social media: namely the young and the more educated. In a reflection of the wider digital divide, the vast majority of people aged over 55 years (94.2%) and those with a primary level of education (96%) have not performed the challenge. Males were also more likely to perform the physical challenge than females – only 11% of fe- males completed the physical challenge. One in seven – some 50,000 – would have done the ALS ice bucket challenge in Malta according to a survey carried out by MaltaToday • The young, men, and university-educated were the most likely to throw iced water on their heads Did you perform the ice bucket challenge? 18-34 35-54 55+ All Yes and I gave a donation 19.3 14 4.8 13.6 I only gave a donation 9.7 3.6 0.5 2.5 Yes but I did not give donation 6.5 1.2 0.5 1.5 No 64.5 81.2 94.2 82.4 Uni. Post-Sec Sec. Prim. Yes and I gave a donation 30.3 9.4 10.3 2.1 I only gave a donation 3.1 1.9 3.4 1.1 Yes but I did not give donation 0 3.4 2.1 1.1 No 66.6 85.3 84.2 95.7 Males Females Yes and I gave a donation 15.2 11 I only gave a donation 2 2.2 Yes but I did not give donation 1 1.3 No 81.8 85.5 Who did the ALS ice bucket challenge? Who did the ALS ice bucket challenge?

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