Issue link: https://maltatoday.uberflip.com/i/376810
Events 39 maltatoday, Sunday, 7 September 2014 The Middlesea Insurance Social and Events Committee recently present- ed a donation to the Ladybird Foun- dation. These funds were collected during dress down days which are organised weekly at Middlesea. The Ladybird Foundation was set up in order to provide joy and relief to terminally, critically or seriously ill children giving them and their families the opportunity (some- times the last opportunity) to go on vacation together or otherwise spend quality time with each other. The foundation has already helped around 24 children to fulfil a dream they had, usually by sending their entire families to have magical ex- periences overseas, such as trips to Disneyland, cruises, holidays to watch their favourite football teams and meet their favourite players and to spend quality time in tranquil retreats, whilst al- ways making sure that their medical needs are fully taken care of. Steve Apap Bologna, Chairman of The La- dybird Foundation thanked the Middlesea employees for their support. "Your kindness will certainly help bring joy to ill children and their families. It is thanks to such do- nations that we can help these families and children in need. Every cent donated will go towards giving these children and their families a special experience that they will be able to treasure for the rest of their lives," he said. Stef Deguara, President of the Middlesea Social and Events committee said, "We are delighted to be supporting an exceptional or- ganisation such as the Ladybird Foundation. We hope that our small donation will inspire others to also lend their support." Frank Salt Real Estate employees had a fantastic time at their annual summer party last month, which this year saw them themed up in various coloured t-shirts, against the backdrop of the beautiful Wig- nacourt Tower at the San Gorg Cor- inthia. Colleagues and their families and friends mingled and socialised in a relaxed atmosphere on a warm sum- mer evening. As the night progressed, many where those who put on their danc- ing shoes and danced the night away to the great music which was played by the band. Another popular highlight was the photoboot where groups of people spent time putting on differ- ent props and posing infront of the camera. This was a good ice-braker! Last but not least was the produc- tion of different coloured t-shirts for all Frank Salt staff. This was a first for the company and the idea was well received by all Frank Salt employ- ees who enthusiasti- cally wore them for the event and for the group photo which was taken towards the end of the party. The t-shirts also bore a different humorous message related to real estate. The summer party forms part of the company's calendar of events. With the nature of our work, running around showing property in all kinds of weather, and following day-to-day office duties, social activities play an important role by encouraging staff members to get to know eachother better in a more informal manner. "We are a team that works hard but we definitely are a team who knows how to have a good time!" says Joseph Lupi, Managing Director. "Our team is composed of over one hundred employees and still grow- ing, all coming from different walks of life"adds Lupi, "but as a team, we work in harmony with eachother. We are a growing family business, and we want to make sure that our employees feel part of this family." For more information about taking up a career at Frank Salt Real Estate one may visit www.franksalt.com.mt Middlesea organises business strategy game for members of its Agency and Broker Network Middlesea Insurance plc in collabo- ration with Fundación MAPFRE re- cently organised a business strategy game created by MAPFRE called Business Game MAPFRE (buga- MAP). The one day session was headed by Mr. Felipe Navarro from MAPFRE Vida, who is also a member of the Middlesea Insurance Board of Di- rectors. BugaMAP is a computer- ised game that simulates the man- agement of insurance companies, by allowing participants to take deci- sions on significant variables, both technical as well as financial. Such an initiative was made pos- sible through the synergies and expertise gained since Middlesea Insurance became a member of the global MAPFRE Group in July 2011. Middlesea Insurance p.l.c. (C-5553) is authorised by the Malta Financial Services Authority to carry on both Long Term and General Business under the Insurance Business Act, 1998. COM 030914 854 Middlesea Insurance Social and Events Committee presents donation to The Ladybird Foundation Frank Salt team colours up for their annual summer party! Citroën C4 Cactus: a spectacular ad befitting a shift in the automotive paradigm The initial expression of Citroën renewal, the C4 Cactus shifts the paradigm in the automotive world. The Brand is releasing a spectacu- lar new advertising campaign for the launch, combining historical, cinema-grade scenes and anachro- nistic questions about cars. Com- ing at the end of the ad, the answer to these questions is obvious: the Citroën C4 Cactus is the car that answers today's questions! "Why are car engines so power- ful?" "Why are car doors always so poorly protected?" "Why are front seats separated?" "Why are dashboards so compli- cated?" These somewhat "existential" questions about cars make so much sense that you might think peo- ple had been asking them forever. Such, in any case, is the premise of the advertising campaign accom- panying the market launch of the Citroën C4 Cactus. Faithful to its tradition of avant- garde advertising, Citroën is turn- ing heads with a bold new ad cre- ated by the Les Gaulois agency. The film takes us on a journey through time with spectacular scenes wor- thy of feature films punctuated by a series of unexpected and anachro- nistic questions about cars. The questions are asked on board a Roman galley in Antiquity, during a battle in the Middle Ages, and in the midst of a royal ceremony with Marie-Antoinette. The comical and off beat effect of each situation immediately draws in the specta- tor, followed by a moral: "The right questions have to be asked at the right time". The questions asked earlier in the ad are finally answered today – in the shape of the Citroën C4 Cactus. And the answer seems like a given, as expressed in the astonished gaz- es of two pedestrians as they be- hold "the car that answers today's questions". The new ad underscores the in- novation of the Citroën C4 Cactus in today's automotive sector. Har- nessing its values of boldness and optimism, Citroën is developing new solutions with vehicles offer- ing more design, more comfort and more useful technology, all at an affordable cost. The Citroën C4 Cactus is the per- fect illustration of this approach, shaking up automotive cues by placing the emphasis on "always better" and "always more", notably with: Efficient latest-generation en- gines, striking an ideal balance between driving pleasure and low fuel consumption and CO2 emis- sions (as low as 3.1 l/100 km and 82 g/km) "Airbumps",useful, stylish and customizable Citroën innovations that enhance the looks of the car with their highly graphic design and protect the body from minor impacts Wide front seats designed "sofa- style" A 100% digital and 100% intui- tive driving interface with controls grouped around a standard-fit7- inch touchscreen, freeing up space in the driver's station. The Citroën C4 Cactus answers all the questions asked in the ad and stands as a real alternative to conventional compact hatchbacks. Stef Deguara and Steve Apap Bologna