Issue link: https://maltatoday.uberflip.com/i/176463
42 Information Technology maltatoday, SUNDAY, 22 SEPTEMBER 2013 Content Management System Conrad Bugeja A Content Management System, more commonly referred to as a CMS or backend, is an interface which only you, as the administrator, will have access to where you can update the contents of a blog, ecommerce site, website pages, news and much more. What is a CMS? Nowadays most websites are run by a CMS as most websites and businesses now require to frequently update the website content without the need of a technical person such as a designer or developer. This means that many businesses are now opting for a CMS solution with their website and avoiding the issue of having a static website. Using a CMS is not challenging at all – an avid computer user can easily edit and create pages using a CMS. Every website has its own specially designed CMS with its own interface and functionality; however, all Content Management Systems have a similar concept. With a CMS you can edit menus, update content and add new pages. The concept is similar to filing an online form; for instance, for a page you will have forms to edit elements on the page and an editor. The editor is where you will add the main content of the page and can apply some formatting to the text itself such as a heading, sub-headings, text colour, font size and alignments. Some editors also allow to add media such as videos and images. You can all do this without having any knowledge of HTML or CSS. Without a CMS your website can easily be out of date as to do a small change you will need the assistance of technical persons that know HTML and CSS, which will increase your maintenance costs in the long run. Online Marketing Advantages Without a CMS online marketing campaigns will be more difficult as there will be no option to increase landing pages on the fly. Online marketing services in most cases would require to create dedicated landing pages for Search Engine Op- Without a CMS your website can easily be out of date Career Opportunity Science & Technology Executive/OHS Officer timisation or Pay-Per-Click. These two channels would require multiple landing pages to target specific keywords and audiences. Additionally having a CMS one can easily expand in having a blog on the website. The blog will allow the creation of an online marketing campaign to drive traffic through search engines and social media. Since a CMS allows the creation of content on the fly, you can post frequent posts on your blog easily. SEO Friendly An SEO friendly CMS is vital for the success of your website. In general, a CMS which is not SEO friendly is also not user friendly. A CMS must create clean and short URLs for webpages which are both SEO and user friendly. There are a lot of technical issues involved with a CMS that go wrong such as meta tags, canonical tags and other specific SEO elements. So remember to choose carefully since a proper website can help your business grow. The Executive Science & Technology/OHS Officer forms part of the Science Popularisation Unit and will contribute towards the implementation of the National Interactive Science Centre project, as well as other initiatives taken up by SPU. He/She will assist the rest of the team towards the development of the educational content and programming, outreach and other related materials. He/She will be responsible for monitoring and enforcing all Health and Safety aspects associated with the NISC project during its construction stage, and with MCST in general. A first degree level of education, or a relevant comparable professional qualification recognised by the MQRIC, related to any of the following: Sciences, Education, Creativity & Innovation, Science Communication, Administration and Communications, together with a recognised diploma or certificate within the Occupational Health and Safety field or one year proven work experience in this area is required. In total, a minimum of three years work experience is required. ETC Permit Number: 101/2013 MPO Permit Number: MPO/269/2005/04 Applications including a C.V. will be received until the 6th of October 2013 and should be addressed to mario.g.borg@gov.mt or via postal mail. The Malta Council for Science & Technology is the government body responsible for research policy, promoting scientific research, management of the local research funding programme and is the national contact point organisation for the EU Research Framework Programme (FP). Malta Council for Science & Technology Villa Bighi, Kalkara, KKR 1320 – Malta Tel: 2166 0340 Fax: 2166 0341 Conrad Bugeja is a Search Optimisation Consultant and Pay-PerClick Consultant at Alert eBusiness Internet Marketing Division - www. alertemarketing.com From l