Issue link: https://maltatoday.uberflip.com/i/384358
Events 43 maltatoday, Sunday, 21 September 2014 Following its arrival in the show- rooms a few weeks ago, the new Citroën C1 can now be seen in an advertising campaign that ref lects its personality. Cheerful and confident, this new city car makes light work of the challenges of urban driving. The film for the new Citroën C1 takes a light-hearted look at the qualities of this new model, designed and built for the city. The film features a man driving his new C1 round a deserted car park. Surprisingly, despite all the empty spaces available, he decides to park between two other vehicles in the car park's only narrow space. After completing the parking ma- noeuvres with astonishing ease, he gets out of his car looking visibly pleased with himself. This advert ref lects the qualities of the new Citroën C1, a car ideal for city life, turning challenges into fun: naturally urban. Taking a fresh look at the city and its challenges, the new Citroën C1 is available in 3- and 5-door versions. Just 3.46m long, it ships with a choice of two body styles: a hatchback and the open-top "Airscape". Nippy and compact, the new Cit- roën C1 also makes life easier with useful technologies that are easy to use. A reversing camera, hill-start assist and keyless entry and start are just three of the functions con- tributing to a relaxed driving expe- rience. It also features a 7" touch drive interface and extended con- nectivity with mirror screen tech- nology. The new Citroën C1 ships with innovative, efficient and economi- cal technologies. These include latest-generation petrol engines such as the PureTech 82 3-cylinder engine (116 Nm of torque), contrib- uting to its ability to head out of the city, when necessary. Available from Michael Attard Ltd, the new Citroën C1 is part of the renewal of the Citroën brand, an optimistic response to the urban mobility requirements of today. View the video on Facebook.com/ CitroenMalta. Malta gears up for the Red Bull Kart Fight New Citroën C1 advertising film: naturally urban Breitling: flying high Edwards, Lowell Co Ltd recently announced its sponsorship of the Malta International Air Show for the upcoming three years, and in- vited spectators to visit their Brei- tling stand at the Malta Interna- tional Airport over the 27 and 28 September. As one of Malta's largest events, the Malta International Air Show has been a popular instalment in the country's summer calendar since 1993, when it was held above the breath-taking Marsamxetto Harbour. Now, 21 years on, the Air Show brings together over 10,000 spectators to enjoy some of the best aeronautics from all over the world. This year's edition, which will take place on the 27 and 28 September at the Malta International Airport (RAF Luqa) between 10am and 5pm, will feature the British Red Arrows, Italian Frecce Tricolori, Spanish Patrulla Aguila and the Turkish Stars. "As exclusive agents of Breitling, we feel that the Air Show, which is by far Malta's foremost event when it comes to aviation, fits perfectly with Breitling's image and ethos," says Malcolm Lowell, the managing director at Edwards, Lowell Co Ltd. Breitling, which has built a repu- tation that is synonymous with the iconic style that pilots prevail, as well as with the aviation industry, will be showcased at the Air Show. The management of Edwards, Low- ell Co Ltd will also be on-hand to answer any questions regarding this Swiss brand's beautiful timepieces. "The Malta International Air Show is a fun event for the whole family and, whether by viewing the Breitling watches on display, hang- ing out with the pilots who are sure to visit our stand from time to time, or taking a photo with the Breitling Girls, we hope that our sponsorship of this event will add value to the ex- perience of the thousands of specta- tors visiting," Lowell continues. Meanwhile, this sponsorship is only one in a series of partnerships recently announced by Edwards, Lowell Co Ltd. Other key partner- ships will include the Rolex Middle Sea Race, and the Mdina Grand Prix through Chopard. "Having been part of the Air Show a number of years ago, Edwards, Lowell Co Ltd is proud to be part of this collaboration once again – so much so that we have signed up to three years of f lying high at the Malta International Air Show with Breitling," Lowell adds. To view the Breitling collection at Edwards, Lowell Co Ltd, please visit our boutiques at 6, St George's Road, Spinola Bay, St Julian's and 6/7, Za- chary Street, Valletta. The Red Bull Kart Fight, a global amateur Karting Contest that deter- mines the fastest amateur kart racer in the world of Red Bull will once again hit our shores in October, following its huge success last year. Over 600 participants took part in the challenge last year, making the event one of the best local mo- torsports events in Malta. Jake Said who won the local 2013 Red Bull Kart Fight took part in the World Fi- nals at the Red Bull Ring in Austria. The Red Bull Kart Fight is the greatest challenge for the amateur kart racer and is specifically cre- ated for those who love kart racing at amateur level and yearn to match their skills against the best amateur karters from around the world. Fur- ther information on the Red Bull Kart Fight can be obtained by join- ing the Facebook event page, 'Red Bull Kart Fight Malta'.