Issue link: https://maltatoday.uberflip.com/i/750768
46 Events maltatoday, SUNDAY, 13 NOVEMBER 2016 GS Superstore rebrands to Valyou, new Mellieha opening After a number of years provid- ing a wide variety of food and household products and great customer service to the Maltese community, the iconic GS super- store brand is changing its name to Valyou Supermarket. The change goes beyond just the name and the branding. The company is completely reinvent- ing itself around the new brand promise of providing added val- ue to each and every customer through the product offering and their experience. In addition, an- other Valyou Supermarket will be opening shortly in Mellieha (the former Belleview site). As part of the rebranding ex- ercise, all elements of the brand experience of the supermarket will be changing, including new exterior and instore store sig- nage, new and improved product offering and a totally new store design that will make customers the centre of the whole experi- ence. The newly designed stores will be organised by category to help simplif y the shopping expe- rience and offer more space for the customers. The redefined in- store experience will also feature a consumer-centric category as- sortment and will offer a feel at home warm atmosphere, giv- ing customers the much needed added value. "Consumers nowadays have so much choice that it might be- come overwhelming for some. Through 'Valyou – Your home for fresh' we are offering our customers a great shopping ex- perience with that extra value, whilst offering them products that are fresh and an experience that they can feel good about," said Raymond Mintoff, Manag- ing Director at Valyou Super- markets. "The new brand identity will give us the opportunity to dif- ferentiate ourselves through convenient customer service and great offers, food quality and va- riety to help Maltese shoppers enjoy their limited time in an at- tractive and calm atmosphere." All of these elements will be supported and brought to life with a new communications strategy and advertising cam- paign that has been developed by the Concept Stadium. "It is not every day that a client asks you to help them rethink their offer- ing. It's been thrilling to partner with one of the top supermarket chains in Malta to come up with the brand Valyou, that reso- nates well with the interior of the stores and the warm shop- ping experience we're striving to project," Jonathan Dalli, Manag- ing Director at the Concept Sta- dium, said. New appointments at Prohealth Prohealth Limited, importers and distributors of leading Phar- maceutical and Dermo-Cosmetic brands since 1995, has strength- ened its corporate governance in response to sustained growth and development registered in Malta and overseas. Peter Apap, co-founder and director of the company has been appointed Chief Executive Officer, effec- tive 1st November. The other co- founders and executive directors John Jaccarini and Andrew Paris have responsibility for export business development, and pro- curement and regulatory affairs respectively. Joseph FX Zahra, who has been a consultant with Prohealth for the last two years, chairs the board of directors in a non-executive capacity. The company also announced the appointment of Andrew Spiteri Willets as Financial Controller. These changes are aimed at growing the company's market share in Malta, by consolidation of its well-known brands such as La Roche-Posay, Vichy, Ur- sapharm and Kin, as well as the introduction of new products, and continued rapid growth of its more recently established Medical Devices Division. This restructuring will also enable Prohealth to embark on a more aggressive drive to develop fur- ther business in new export markets in addition to its estab- lished Libya market in the years to come. Casa Apap Bologna employees get MCAST training in disability studies All employees who will be working with persons with disability at the newly opened Casa Apap Bologna – Respite Services are currently following a course leading to an MCAST level 3 award in disability studies. The course is being organized jointly by the Caremalta Academy and MCAST. The new academic year at the Caremalta Academy was recently inaugurated in the presence of students and lecturers as well as representatives from MCAST. More than 200 persons are expected to attend cours- es organized by the Academy ranging from disability studies to advanced healthcare as well to dementia care. Casa Apap Bologna – Respite Services located in Mosta will soon be offering respite services to per- sons with disability ranging from a weekend to a longer period. Such a service will provide informal carers, normally parents, with an opportunity for a much-needed break. Casa Apap Bologna – Respite Services, run by HILA, a new organization within the Caremalta Group, provides all persons with dis- ability benefitting from the respite services, with an opportunity to learn how to live independently with the necessary support whilst socializing with others both within the home as well as within the commu- nity. All those who are interested in the services being offered by Casa Apap Bologna – Respite Services are to call 21436934 or 79786863 and visit www.casaa- papbologna.com for more information. Vodafone Institute in Germany offers funding to aspiring entrepreneurs The Vodafone Institute in Ger- many is inviting aspiring business founders to submit their applica- tion for a six-week programme in Berlin which focuses on techno- logical start-ups created by or for women. The six-week programme in Berlin will provide advice, train- ing, networking opportunities and start-up funding to female business founders. The F-Lane programme is an ac- celerator which focuses on tech- nological start-ups created by or for women. It aims to increase the number of women working in the technology sector. F-Lane is working with Impact Hub Berlin and the Social Entre- preneurship Akademie to identify innovative technology start-ups around the world which focus on women and which provide enter- prising solutions to social prob- lems. The programme will support the chosen entrepreneurs by providing a stipend of €12,000 to cover living, travel and venture expenses as well as by offering free accommodation in Berlin. Each team will have access to the Vodafone family and will be con- nected to further potential inves- tors. The selected teams will also benefit from an individualised cur- riculum of team sessions and indi- vidual coaching. The selected entrepreneurs will be assigned personal mentors who are successful entrepreneurs and have experience in building up a business who will be offering advice and know-how. Entries are open until November 18 and the winners will move to Berlin from February 6 for six weeks for the start of the programme. There will also be a second F-lane round in the summer of 2017. The online application and fur- ther information can be found on www.f-lane.com.