Issue link: https://maltatoday.uberflip.com/i/855205
maltatoday, SUNDAY, 30 JULY 2017 XIV Gaming What is unique about EvoKe Gaming? Since 2002, Evoke Gaming deliv- ers a multi-vertical service offering Bingo, Casino slots, Poker and Sports through our four brands: Bertil, MamaMiaBingo, Winning Room and redbet, which is Evoke's flagship. Our latest web and mobile sites offer our players an advanced UX; unique player features and a fast, state of the art, mobile gaming experience. We are very data driven and extremely focused on customer service, payments and responsible gambling. As an online gaming company, how important is the social aspect of gaming for you? Do you promote responsible gaming? At Evoke we are all passionate about gaming, it is what we do. In a very competitive industry, the fact that we have many players who have been with us for more than 8 years, says a lot about how we take care of our customers. We believe in information, train- ing and preparation and this is why we partnered up with a third party company which helps us in main- taining our staff up to the standards of preparation we need and want on a regular basis. But we have not stopped there. Evoke is building a complex tool that will enable our guys to predict and prevent a potential gambling addiction. EVOKE Affiliates is an award winning Affiliates Program. Can you give us more insight into this program? Evoke Affiliates and the brands that we promote has had a major overhaul at the start of this year. We have an entire new team with over 2 decades of combined experi- ence in gaming which translates in a smoother and more profitable relationship with our partners. Our Affiliate managers are not just account managers, but they are the Ambassadors for our partners when it comes to internal processes, retention and optimization. 2017 has been an exciting year in terms of innovations and accomplishments for Evoke. What are your plans for 2018? Yes we did a complete 360 upgrade of redbet and Winning- Room in 2017, not only the websites themselves but also all the systems and logic running behind the scenes. We have now positioned us with new technologies and a product team that is very focused on customer experience. Evoke Gam- ing will continuously roll out more casino content, keep adding new cool functionalities and creating an even faster mobile experience for our users. A thrilling and unique online gaming experience Lahcene Merzoug, chief marketing officer, tells Ester Mocchegiani the secret of Evoke's success through brands like redbet, Bertil and many more. With the whole team passionate about gaming, the "players" behind Evoke are proud of going the extra miles to keep their customers satisfied and they strongly believe in the importance of responsible gaming. Evoke is building a complex tool that will enable our guys to predict and prevent a potential gambling addiction