Issue link: https://maltatoday.uberflip.com/i/997322
COMMERCIAL 16 maltatoday | SUNDAY • 24 JUNE 2018 FKL's rebranding exercise for Famalco Group FOCUSED Knowledge Ltd (FKL) is the creative and com- munications agency within Famalco Group. It comprises a team of skilled profession- als, responsible for providing creative solutions in advertis- ing, digital publications, mar- keting, PR and social media. As part of the Famalco Group's Growth Plan 2014, FKL are currently working on a rebranding excercise, focusing on revolutionising a number of already-existing logos, as well as creating new ones from scratch. Some of the newly cre- ated logos include ones for Fleetlease Ltd, Fleet Finance Ltd, and Flawless Foods Ltd. Focused Knowledge Ltd and Fritz Energy Ltd got a com- plete makeover by being re- branded to FKL and Fritz Energy & Engineering Ltd respectively. Creating logos includes sev- eral critical steps: the first step revolves around client discovery; the briefing stage, what the client needs, and who the target audience is. The second stop is about in- dustry discovery. Ultimately, the logo must reflect what products or services the com- pany offers. Next comes the sketching and brainstorming process. As ideas are created according to the brief, meet- ings are held to discuss the initial concepts. This is followed by the draft design process, where sketch- es are further developed, based on the suggestions. At this stage, choosing the right typography and colour pal- ette for the logo come into play, in order to represent the business in the best possible way. The clients are then pre- sented with several options and eventually they make a choice as to their preference. The final step is that of re- finement and identity devel- opment, where the marketing team investigates how and where a logo can be applied, as different mediums require different solutions. The marketing team within FKL has created over twenty logos for this rebranding ex- ercise to date, with more yet to come! A new nestea is born Rebooted brand enjoys a new recipe, new visual identity and new bottle FANS of Nestlé's iconic Ne- stea brand will likely have al- ready spotted the drink's ex- citing revamped image, which was introduced earlier this year. THE rebrand follows ex- tensive consumer research, which found that consumers want an authentic tea experi- ence – without sacrificing on taste. Nestea offers a healthier choice versus carbonated soft drinks, while still meeting the need for an enjoyable bever- age. This new Nestea recipe is made with real sugars, no ar- tificial colours or flavours. Beyond that, Nestlé is sourc- ing its tealeaves for the real- brewed product line from Nil- giri, India, a region known for producing high-quality tea. To showcase the product, this new Nestea has an improved, contemporised, transparent, and easy-to-grip bottle. The new brand purpose has been created around the con- cept of 'simplicity and joy' and is supported by the com- pany's The Simple Things® programme, which has been designed to positively impact consumers, communities and the planet. Its new visual identity focuses wholly on the product's core ingredient, the tealeaf. In addition to all this, the new recipe is also simpler and more natural, with a more in- tense flavour and just 50Kcal per 250ml portion. The new fruit-flavoured Ne- stea is available in two classic tastes: peach and lemon. Both peach and lemon are available in a convenient 1 Li- tre format, 50cl PET and 25cl can. Ozone launches comprehensive and low cost communications plan for SMEs THE recently launched AL- Lin1, is a complete business communications package designed to be two things – simple and fast. Ozone, a lo- cal network operator that fo- cuses on servicing corporate markets, has launched a com- plete communications service for start-ups or businesses that are looking to overhaul their current systems. The monthly plan includes unlimited free calls to lo- cal mobile and fixed line networks, free PBX and IP phones, free high-speed In- ternet, free router and WiFi, as well as a free installation for every new system. ALLin1 offers a fantastic op- portunity for those who have multiple plans over differ- ent service providers. With this comprehensive package, you can manage your busi- ness communications needs from one source. Ozone has long believed in providing customers with a streamlined and effective service. Ac- cording to managing director Robert Runza; "Sometimes the goal of simplicity gets lost with today's technologies, particularly with information technology. ALLin1 takes all of today's latest technology in one plan and brings it to cus- tomers with a free complete installation. It's really im- portant to us that we ensure during the installation stage that everything is working smoothly and as the custom- er needs it to be. Commu- nication services work best when you forget that they're even there." In today's climate of con- cern over the obfuscation of any agreements that are signed, it's encouraging to see a company that makes an ef- fort to also streamline their payment model. At €150 per month, Ozone promises a completely no-frills product. With ALLin1 there are no complicated schemes or pric- ing models. You get the best that there is at the best price. It's that simple, and that's what businesses are look- ing for. Plans that are easy to understand and grasp. You never have to worry about the fine print. For more information on the ALLin1 plan, contact Ozone on 2010 1000 or email sales@ozone.com.mt