Issue link: https://maltatoday.uberflip.com/i/1541360
6 COMMERCIAL maltatoday | SUNDAY • 16 NOVEMBER 2025 FOR many in Malta, achieving healthy skin has often come with a high price tag. With serums costing €50 or more, long delivery times from overseas retailers, and results that frequently fell short of expectations, skincare was both costly and frustrating for local consumers. That landscape is now changing with the launch of The Purest Solutions in Malta. The globally recognised skincare brand, which has sold over 20 million products worldwide, is entering the Maltese mar- ket with the aim of making effective, sci- ence-based skincare accessible and afforda- ble. Addressing Malta's unique skincare challenges Malta's climate creates a particular set of conditions that make skin health difficult to maintain. High levels of sunshine through- out the year, hot and humid summers, salt- water exposure, and the island's hard tap water all contribute to common skin issues such as pigmentation, premature ageing, and breakouts. The Purest Solutions has positioned itself to directly address these realities. Its range is built on active ingredients, compounds widely studied and recommended by der- matologists, which target specific concerns rather than offering one-size-fits-all solu- tions. A structured approach to skincare Rather than focusing on individual high- cost products, the brand promotes a simple four-step daily routine designed to be both effective and affordable: • Cleanse: removing impurities. • Tone: restoring the skin's balance. • Target/Treat: applying active ingredi- ents such as Niacinamide, Vitamin C, or Retinol. • Hydrate/Moisturise: maintaining hy- dration and protecting the skin bar- rier. Among the brand's most widely used ac- tives are: • Niacinamide for oil control and ac- ne-prone skin. • Vitamin C for pigmentation and une- ven skin tone. • Retinol for fine lines and early ageing. • Hyaluronic Acid for hydration. At prices starting from €18.99, the brand makes it possible to establish a complete skincare routine for less than the cost of one premium serum. Common concerns, targeted solutions The Purest Solutions has built its reputa- tion globally by addressing common skin concerns with targeted formulations. For the Maltese market, this includes: • Breakouts and oily skin: treated with Niacinamide and Salicylic Acid. • Pigmentation after summer: reduced with Vitamin C and Arbutin. • Fine lines from sun exposure: sof- tened with Retinol and Hyaluronic Acid. • Excess oil and shine: regulated by Ni- acinamide without drying the skin. This evidence-based approach is intend- ed to move away from skincare that simply covers problems, instead providing long- term solutions. Local operations with international backing While The Purest Solutions is a global brand, its Maltese operations are run by a local team, ensuring consumers benefit from reliable service and support. Key ini- tiatives include: • Free next-day delivery across Malta. • Free testers at all Carisma Spa and Carisma Aesthetics outlets. • Personalised live chat consultations for customised skincare routines. • 15% launch discount across the prod- uct line. This local infrastructure is designed to make the brand not just available, but also integrated into Malta's existing wellness landscape. Consumer-focused guarantee One of the brand's distinctive features is its "Love It or Swap It" guarantee. Custom- ers who are unsatisfied with a product can exchange it for another free of charge. In an industry where sales are typically final, this policy reflects an effort to build consumer confidence and reduce risk. Backed by Carisma Wellness Group The launch of The Purest Solutions in Malta is supported by the Carisma Well- ness Group, led by Director and CEO Mert Gulen. The group has been a prominent name in Malta's wellness sector for more than a decade through Carisma Spa, offer- ing massage, spa experiences, and holis- tic treatments, and Carisma Aesthetics, a leading medical aesthetics clinic providing services such as Botox, fillers, and advanced laser hair removal. Adding to its growing portfolio, Carisma Hair Clinic has established itself as Malta's leading centre for hair-loss treatment and scalp restoration. The clinic combines med- ical expertise with the latest innovations — including PRP, exosome therapy, and hair transplants — to help clients achieve visible, lasting regrowth and renewed confidence. By bringing The Purest Solutions to the is- land, Carisma Wellness Group is extending its role in shaping Malta's wellness indus- try, bridging the gap between professional treatments and at-home skincare. A shift in Malta's skincare market The introduction of The Purest Solutions represents more than a new brand launch. It reflects a wider trend towards transpar- ent, science-based, and affordable skincare, offering Maltese consumers an alternative to the high-cost, low-accessibility products that have long dominated the market. With its combination of international credibility, local management, and con- sumer-first policies, The Purest Solutions is positioned to become a significant new player in Malta's beauty and wellness sec- tor. More information is available at The Pur- est Solutions. Affordable and science-backed skincare brand the Purest Solutions launches in Malta