Issue link: https://maltatoday.uberflip.com/i/832512
maltatoday, SUNDAY, 4 JUNE 2017 13 gagement was recorded on Joseph Muscat's page, the result of Simon Busutill's page is significantly high, considering the smaller fan base. This shows that the content on these days was sponsored signifi- cantly, reached many people and was shared numerous times," the report said. The majority of Muscat's Face- book page consisted of proposals communicated via a variety of vid- eos and posts in both English and Maltese. Muscat's Facebook page was mainly used as a platform to pro- mote his party's proposals through videos and images, rather than as a personal channel. This was in contrast with Busut- til's page which was primarily used to give an insight into his own personal life and a glimpse of the events and meetings he was having on a daily basis. Two such videos featured among the top three most popular videos posted by Busuttil. While the page was also used to promote the Forza Nazzjona- li's electoral campaign message, I Choose Malta, Busuttil's page added a human element to the campaign, with Busuttil finding time to answer questions sent in by people in Facebook live broad- casts. The report also noted that Bu- suttil's choice of wording con- veyed an element of hope while colourful pictures conveyed the idea of a celebration. This election campaign was also the first time Facebook Live has been used and the analysis reveals that while no specific trends or patterns emerge, a look at the top three videos posted by both Mus- cat and Busuttil sheds some light on the phenomenon of engage- ment. The top videos were ranked on interactions (total likes, comments and shares) and not on video views. Muscat's top three videos posted between 1 May and 31 May include live streams of mass meetings. The second most popular video posted titled "The most important card" was posted on 31 May in reaction to a PN video on corruption. The youth sections of both major parties also played a central role in the online battle, with both Fo- rum Żgħażagħ Laburisti (FZL) and Moviment Żgħażagħ Partit Nazz- jonalista (MZPN) being engaged in an ongoing battle. However, official party content was complemented by videos and memes produced by social media aficionados who mocked Joseph Muscat, Simon Busuttil and other protagonists. MZPN were highly prolific in their online campaigning and their most memorable contribu- tion must be the online game that poked fun at the Labour leader- ship. Based on the popular Angry Birds franchise, the game – called 'Money Zombies' allows people to catapult Panama hats at zombie versions of Prime Minister Jo- seph Muscat, his crown-wearing wife Michelle, minister Konrad Mizzi and OPM chief of staff Keith Schembri. MZPN also produced a number of videos showing the hundreds of young people who thronged the PN mass meetings. PN-leaning social media buffs had a field day following claims that the Russian secret service was involved in the Egrant saga. On the other hand FZL focused on mobilising young people, or- ganising weekly events which drew huge crowds in various localities. FZL's Next 5 campaign highlight- ed the Labour administration's achievements, especially in terms of civil liberties and the economic boom and urged young voters to vote for continuity. FZL also found time to deride PN leader Simon Busuttil in a series of animated videos and mocking the PN campaign by dubbing TV spots produced by the opposition. News QUOTA Name Party 1 2 3 MIKKELSEN Elizabeth AB _________________________ CASSOLA Arnold AD _________________________ FORMOSA Danika AD _________________________ FALZON Desmond MPM _________________________ SAMMUT Guzeppi MPM _________________________ BORG MANCHE Conrad PL _________________________ FALZON Michael PL _________________________ GRIMA Clifton PL _________________________ MALLIA Manuel PL _________________________ MIFSUD Sigmund PL _________________________ ZAMMIT ALAMANGO Nikita PL _________________________ ZAMMIT LEWIS Edward PL _________________________ ABELA WADGE Alan PN _________________________ ALDEN Timothy PN _________________________ ARRIGO Robert PN _________________________ ATTARD PREVI Graziella PN _________________________ AZZOPARDI Mark PN _________________________ BARTOLO Ivan PN _________________________ BONNICI Duncan PN _________________________ BORG [BORG KNIGHT] PN _________________________ BUTTIGIEG Albert PN _________________________ DEBONO Kristy PN _________________________ FARRUGIA Herman PN _________________________ FENECH Justin PN _________________________ GOUDER Karl PN _________________________ HEWITT Wayne PN _________________________ MUSCAT Noel PN _________________________ PORTELLI Marthese PN _________________________ PULLICINO George PN _________________________ SELVAGGI Charles PN _________________________ VELLA BRINCAT Evelyn PN _________________________ ZAMMIT DIMECH Francis PN _________________________ 9 Gharghur, Imsida, Swatar (part of), San Gwann, Kappara, Swieqi, Madliena, Ta' Xbiex Gzira, Naxxar (part of), Bahar ic-Caghaq, Pembroke, St Julian's, Paceville, Sliema QUOTA Name Party 1 2 3 MIKKELSEN Elizabeth AB ____________________________ CASSOLA Arnold AD ____________________________ FORMOSA Danika AD ____________________________ HASSANIN Fatima MPM ____________________________ BARTOLO Evarist PL ____________________________ BORG MANCHE Conrad PL ____________________________ CAUSON Mark PL ____________________________ FALZON Michael PL ____________________________ GRIMA Clifton PL ____________________________ MALLIA Manuel PL ____________________________ MICALLEF Jean Claude PL ____________________________ MIFSUD Sigmund PL ____________________________ MIZZI Marion PL ____________________________ ZAMMIT ALAMANGO Nikita PL ____________________________ ABELA WADGE Alan PN ____________________________ AQUILINA Karol PN ____________________________ ARRIGO Robert PN ____________________________ ATTARD PREVI Graziella PN ____________________________ BORG [BORG KNIGHT] Roselyn PN ____________________________ BUGEJA Ray PN ____________________________ BUTTIGIEG Albert PN ____________________________ BUTTIGIEG Anthony PN ____________________________ FARRUGIA Marlene PN ____________________________ FENECH Justin PN ____________________________ GOUDER Karl PN ____________________________ HEWITT Wayne PN ____________________________ MUSCAT FENECH ADAMI PN ____________________________ MUSCAT Noel PN ____________________________ PULLICINO George PN ____________________________ REFALO Nick PN ____________________________ SANSONE Christopher PN ____________________________ SELVAGGI Charles PN ____________________________ VELLA Brincat Evelyn PN ____________________________ ZAMMIT DIMECH Francis PN ____________________________ ZAMMIT Jason PN ____________________________ 10 FZL launched an animation which poked fun at Simon Busuttil's refusal to publish invoices related to donations received from db Group Following claims of Russian interference in the election the social media sphere went into overdrive with many posting memes and images ridiculing the assertions