Issue link: https://maltatoday.uberflip.com/i/989894
17 COMMERCIAL IT maltatoday | SUNDAY • 3 JUNE 2018 A perfect mix of traditional and digital media For successful marketing campaigns, we have discov- ered that it is essential to use both traditional and digital media. While traditional me- dia can be used to target the wider audience, then digital media can be used to focus on the specific segments and measure the output of the campaign. On the other side, once the specific audience has been reached, we can conduct one to one sessions or interviews, which are a traditional way of sharing and getting informa- tion. These sessions are prov- en to be very effective to get feedback and information. MITA also uses traditional media to attract a small seg- ment from the population which is not tech savvy and still prefers to use Govern- ment services in the tradi- tional way. This happens mostly with the elderly who are not interested in learn- ing how new digital services work, but still need to use these services to get services from Government. It was for this reason that together with the new digital services available through mobile apps, Government has also launched servizz.gov from where citizens can still get their Government services from these one-stop shops. This mixture of traditional and digital media is also used internally to engage with our employees. We use both digital and printed posters to advertise upcoming events and we have installed screens in strategic areas within our offices to share interesting information with our em- ployees. We also have an intranet, through which we can share business information, and an internally developed Social MITA app which sends no- tifications to our employees when any news is published. Recently, MITA has also de- ployed a mobile-first Time Reporting System to make life easier and allow more flexibility for our employees when recording their attend- ance and the time spent do- ing specific jobs. Nonetheless, we still pub- lish weekly and monthly ar- ticles on newspapers to keep our audience informed and engaged; and we still attend television and radio pro- grammes where we can give more detailed information about specific campaigns to our listeners and viewers. Written by MITA's Social Media, PR & Communica- tions Team between media