Issue link: https://maltatoday.uberflip.com/i/1178032
M2 maltatoday | SUNDAY • 20 OCTOBER 2019 MOTORING THE recent campaign introduced by Enemed pushes the brand and the lifestyle it offers on Land, Sea and Air, by collaborating with a mix of individuals with various personal and professional backgrounds that represent these three pillars, and further reflect on En- emed's customers' needs and wants. Enemed x Sea Representing Sea is five-time world powerboat champion and professional boat builder Aaron Ciantar With five world powerboat championship wins under his belt, a state-of-the-art powerboat factory; Chaudron, and a UIM recognised World Powerboat Championship; VOOMQUEST, Aaron Ciantar was the perfect fit. One of the biggest collaborations that Enemed cur- rently holds, Aaron Ciantar has opened the doors to an adrenaline sport; Powerboat Championships. This collaboration too gave Enemed priceless in- sight on what it takes to fuel a vehicle for a cham- pionship, and it brought with it a new technical op- portunity to Enemed, that of adapting the base fuel received with a special Maltese formula to increase the power needed for powerboats. Enemed x Land Representing Land is drifting champion and IT Technician Andrea Fabri, and biker and social media influencer Denise Gafa IT Technician by day, and a skilled-reputable drift driver at any other time, drifting champion Andrea Fabri is not new to Enemed. Started his drifting career in 2014 and collaborat- ing with Enemed since 2017, Andrea has showed us on several occasions how a good and reliable fuel can make you go the extra mile, especially when there is an open line of communication about what it takes to have the best championship drifting car, the Enemed Supra. This collaboration gave Enemed a front row seat to technically analyse and enhance its fuels to pro- vide a great quality fuel compatible for a motorsport engine and finding a solution to decrease emissions by 20%. Motor collaborations are key to Enemed as they continue to push their brand message "We help you reach new destinations!", which also applies to mo- torbikes. New to the Enemed scene, biker and social media influencer, Denise Gafa is Enemed's motorbiking representative. The life enthusiast pushes the limits on a daily basis with her CrossFit goals and her kick-ass posi- tive attitude, the same attitude that pushed her to achieve another goal of hers; getting a motorcycle licence. The greatest battle for a motorbike rider is not ac- quiring their licence, but it is the daily challenges they face on the road that bring the greatest hur- dles, and through this collaboration with Denise, Enemed is shining a light on motorcycle drivers by giving them the proper attention they deserve, by respecting and increasing awareness towards them on the road. Enemed x Air Representing Air is Pilot, TV Presenter and Producer; Clare Agius Airborne TV Series' star, Clare Agius, is a Mal- tese personality that truly makes you smile with her kind-hearted nature and overall embodiment of genuine care - add pilot, TV presenter & producer, and environmental advocate to her portfolio, and you have one hell of a powerhouse. So, it is no coincidence that Enemed hand-picked Agius to represent Air. From jet-setting to a tropical island for a much- needed break or flying first class for a business meet- ing, Enemed has been fuelling this ride for years as they have been the official fuel providers for Malta's International Airport. Enemed's consumers All these collaborations do not only bring aware- ness to and a close-up insight into these magnificent motor beasts, but also reflect the lifestyle of the end user of Enemed Fuels. Enemed ambassadors represent each and every one of us, including our lifestyle. The consumer might not be a world champion, a drifter, a rider or a pilot, but they surely are employ- ees, mothers, fathers, business owners, fitness junk- ies, adrenaline chasers, and so much more. Much more than fuel ... Enemed is a lifestyle brand Aaron Ciantar Andrea Fabri Denise Gafa Claire Agius