Issue link: https://maltatoday.uberflip.com/i/652704
28 maltatoday, SUNDAY, 13 MARCH 2016 B2B networking: the priority of managing customer experience TOP notch marketing gurus and leaders are gathering for the largest ever B2B Marketing and network- ing event to provide a bold vision of the future of persuasion that in- cludes chatbots, customer experi- ence takes, and a growing demand for ethics. MBR Publication Limited's sec- ond annual B2B/B2C marketing networking conference is in its blaze of preparations and will take place Friday, 8 April, at The Palace, Sliema, where ample seating space will be available. Leading market- ers and motivational speakers from household brands like the Edward de Bono Institute, CIM UK, the University of Malta and Traffic Academy USA have all weighed in on their efforts to drive this high powered event and our industry- shaping organisations forward. As the day unfolds, top quality and new-concept marketing presen- tations will unveil novel lines of thinking about the Customer Expe- rience, while revealing some divides over strategy. Guests will include Minister of Education Evarist Bartolo and Minister for the Economy, Invest- ments and Small Business Chris Cardona, Prof. Edward De Bono and Margaret Mangion, from The Edward de Bono Institute, Claire Briffa, Head of Corporate Services at ITS, Founding Member of CIM Malta and Visiting Marketing Lec- turer at the University of Malta, Jason McClain, Expert Online Mar- keting Professional and Dot Com guru, together with Nick Strizheus, Founder, both from High Traffic Academy, LLC, Matthew Bezzina, Founder and Director of eCabs, Marvin Gauci, Chef Patron, Tarra- gon, Caviar & Bull, guest speakers from Imovo, and two special guest speakers from CIM UK. The event will also announce the new CIM Ambassador to Malta. This year, the event will be bigger and better than before. Building on last year's tremendous success, MBR Publications Limited is bring- ing the biggest sales and marketing effectiveness event back with new ways to improve your customer experience through presentations concerning Voice of the Customer, the Drive for Quality and Customer Satisfaction in order to realise more deals, for more money, in record time. Highlights from 2015 Last year the B2B Marketing & Networking Convention brought together over 400 sales and mar- keting professionals to dig into what optimised lead-to-marketing and sales strategies look like. At- tendees were able to network with like-minded individuals, and got in- depth training of from various lead- ing marketing speakers. Conference highlights This year we will have even more of the things that made 2015 so suc- cessful, along with quite a few more people – we are expecting over 500 attendees, the indications are that this will be a bumper marketing event. This year, The Customer Ex- perience will bring together more industry thought leaders, analysts, customers, and practitioners to dive deep into all things about the customer experience pyramid, sales and marketing. Don't miss out on the chance to improve your lead to money process and in turn, create a better experience for your buyers. Highlights of this year's event - Over three breakout sessions in three tracks - Keynote presentations from lead- ing analysts from the UK, the USA, and Malta Customer case study sessions fea- turing eCabs, Tarragon, iMovo and more - Insight into MBR Publications new events/product roadmap, in- cluding launch of Sunday Trends, Fashion & Lifestyle magazine, cor- porate events and other opportuni- ties - Trade exhibition by various ex- hibitors - Free marketing promotional give- aways and prizes, including air tick- ets to Rome for 2 persons - Product training, workshops, and certification courses for existing clients The event is supported by the Ministry of Education, the Ministry for the Economy, Investments and Small Business, Malta Enterprise, and has various sponsors includ- ing Currencies Direct, iMOVO, IIG Bank (Malta) Ltd, Malta Gaming Authority, The Malta Independent, The Malta Business Weekly, Talo- can Ltd among others. The Customer Experience is the largest gathering of marketing pro- fessionals. The event will include more than 200 different compa- nies in attendance, including some of the leading brand marketers of the world such as Highway Traf- fic Academy, Microsoft, Facebook, SAP, Cisco Systems, Coca-Cola etc. Taking centre stage will be a spe- cial closing keynote by radio per- sonality Colin Fitz, aided by TV personality Thea Saliba. Among other speakers, several delegates will be able to interact in an open floor debate, and the event is struc- tured in such a way that all B2B companies, consumer driven com- panies, small businesses, content managers and creators, marketing and PR professionals can benefit from the specialised sessions and workshops, learn better strategies and get connected with the people who are shaping the future of the customer journey and marketing in general. The event will start with a pre- conference breakfast, registration and networking from 0800 till 0900, followed by the main action packed session which will include keynote presentations, breakout sessions and master classes. The closing workshop follows a networking lunch, and will host the hands-on session addressing challenges in the customer service and customer- driven marketing industry. To register and exhibit/spon- sor, contact Margaret Brincat on 99406743 or email margaret@ mbrevents.com; Barbora Hrbkova on 99260164; admin@mbrpublica- tions.net MALTA AVIATION NETWORKING CONFERENCE Friday, 18 th March 2016 The Palace, Sliema Malta 2016 Friday 1 st April The Palace, Sliema Guest Speakers • The Hon Minister for Tourism Dr. Edward Zammit Lewis • Stephan Drewes, Lu hansa Technik CEO • Video by EAT-LEJ, European Air Transport, Liepzig • Tony Abela, MATS - Avia on in Malta, Yesterday, Today & Tomorrow • Dr Ma hew Xerri, Associate, GANADO Advocates • Dr Alfred Quintano, Ins tute of Tourism, Travel & Culture • Anamaria Magri Pantea, Ascend Consul ng • Dr Tonio Fenech, Managing Partner, Fenech Farrugia Fio Legal • Dr Malcolm Falzon, Partner, Camilleri Preziosi • Elizabeth Gaerty, NEXIA BT • KSi Speaker Joe Gauci, Managing Partner Guest Speakers • The Hon Minister for Energy & Healthcare Dr Konrad Mizzi • Ronald Mizzi, Permanent Secretary, Ministry for Energy & Health • The Hon Michael Frendo, ex-Speaker of the House of Representa ves, Scordis, Papapetrou & Co • Profs Max Ganado, Senior Partner, GANADO Advocates • Ron Galea Cavallazzi, Partner and Rya Ga , Associate, Camilleri Preziosi • Major John Schembri, Shield Consultants Ltd • HILTI, Switzerland CEO, Courtesy of Pantalesco Ltd • KSi Speaker Joe Gauci, Managing Partner • Profs David A ard, Interna onal Mari me Law Ins tute Malta • The Hon Minister of Educa on Evarist Bartolo • The Hon Minister for the Economy, Investments & Small Business Dr Chris Cardona • Hon Prof Louis Naudi, Visi ng Lecturer and Mentor • Claire Briffa, Head of Corporate Services at ITS, Member of CIM Malta, Marke ng Lecturer University of Malta • Steve Tendonm, Managing Director, TameFlow Consul ng Limited • Marvin Gauci, Chef Patron, Tarragon, Caviar & Bull and Buddhamann Restaurants • Dr Margaret Magnion, Lecturer at The Edward de Bono Ins tute, University of Malta • Pierre Mallia, iMovo CEO • Viorica Naudi, Mementos - Photographic Exhibi on • Prof Edward de Bono, Co-Founder of the Edward de Bono Ins tute 8 th April The Palace Sliema Guest Speakers OIL & GAS SUMMIT MINISTRY FOR EDUCATION AND EMPLOYMENT MINISTRY FOR THE ECONOMY, INVESTMENT AND SMALL BUSINESS Sales Department T (+356) 2149 7814; M (+356) 9926 0163 Margaret Brincat Sales Director T (+356) 2149 7814; M (+356) 9940 6743 UNDERSTANDING THE CUSTOMER JOURNEY THE DRIVE TOWARDS CUSTOMER EXELLENCE